Chappell Roan Is the New Face of MAC Viva Glam
There's a new member of the MAC Viva Glam family: Chappell Roan! The musician has officially joined a truly legendary lineup of stars who have fronted campaigns for MAC's philanthropic lipsticks, an effort that has raised over $545 million since 1994.
The Chappell Roan Viva Glam collection includes three lip colors: UnNatural Red Head, a dark cherry; Roan of Arc, a mid-toned plum lipstick-balm; and Damnsel, a sheer red-plum gloss with gold shimmer. The packaging features very Roan-esque crest with a sword and heart design, referencing some of the themes the Grammy winner has explored in her performances. (Roan has been a MAC Cosmetics ambassador since late 2025.)
Roan joined forces with her go-to makeup artist Andrew Dahling on the campaign, and Dahling described it as an “incredibly collaborative process” centered on a “multidimensional French Revolution story” featuring a few characters. “The archetypes really helped decide where to go. I’ve learned it’s helpful to invent a character and play from her," Dahling explained. "I thought about what Chappell Roan would look like during the French Revolution, or in a hyperbolic 1940s film as a romantic aristocratic empress. The key to connecting her visual identity was the use of color and glitters, a sort of modern, surreal Chappell Roan take on this era of makeup and its references.”
The campaign was shot by photographers Inez & Vinoodh and directed by MAC Global Creative Director Nicola Formichetti. Given that lip products are Viva Glam's main focus, they play an important role in the imagery; Roan wears a combo of UnNatural Red Head and Lip Pencil in Vino in the photos, paired with a dramatic eye in shades of plum, gold, ruby, and turquoise, feathery lashes, pencil-thin brows, and tumbling red curls styled by Lacy Redway.
In addition to raising funds for charities that support sexual, gender, racial, and environmental equality, MAC is donating $300,000 to Roan's nonprofit, the Midwest Princess Project, and its LGBTQ+ partner organizations. With her campaign, Roan joins stars like RuPaul (the first Viva Glam campaign star!), Lady Gaga, Ariana Grande, Rihanna, Rosalía, Christina Aguilera, Miley Cyrus, and Missy Elliott, all of whom have posed in support of the initiative.
Roan's Viva Glam collection launches June 11.
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10 of June 2026
