Ulta’s Buy More, Save More Sale Includes Our Favorite Shampoos and Conditioners

29.04.2026, 02:24 allure.com

Seriously, can you ever have enough shampoos and conditioners? (There’s a reason they come in jumbo sizes.) The Ulta Buy More, Save More Sale couldn’t have come at a better time—we’re officially ditching the beanies and letting our hair out. The more you stock up, the more you save, which basically feels like permission to finally grab the good stuff (and backups, of course).

We rounded up our favorite duos across the board: ultra-hydrating picks for dry, brittle strands, curl-friendly formulas that keep texture defined (not frizzy), and color-safe shampoos and conditioners that help your shade last way longer than it has any right to. You’ll even spot a few Allure Best of Beauty Award winners in the mix, so you know they’ve been thoroughly vetted. Basically, if your shower lineup has been feeling a little less-than-stellar, consider this your sign to upgrade—and grab a backup while you’re at it.

Just don’t wait too long! Ulta’s Buy More, Save More sale ends May 10, 2025.

Ulta Beauty (Shampoo)

Ulta Beauty (Shampoo)

Ulta Beauty (Shampoo)

Isima

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Allure senior commerce editor Sarah Felbin after using the Isima Reset Clarifying Shampoo

Shakira’s hair-care line, Isima, takes its name from the Spanish suffix “-ísima”—meaning “very” or “extremely”—a fitting nod to how hard these formulas aim to work for “complicated” hair (think textured, porous, overprocessed, or perpetually oily). When our editors put the line to the test, we were impressed by how well it flexed across a surprisingly diverse range of hair types and concerns.

If you have oily-prone hair, for example, the Reset Clarifying Shampoo skips that stripped, squeaky-clean feel by pairing deeper-cleansing agents with scalp-balancing ingredients, so you get a true reboot without irritation. “I’ve always been an oily gal, but my scalp is a special situation—it’s highly sensitive (and prone to clogged pores), and my roots get so greasy that I need to wash my hair at least every other day,” says Sarah Felbin, senior commerce editor. “Translation: I’ve tried a lot of shampoos, and this is one I truly love.”

Follow with the Suavísima Hydrating Conditioner, which features lightweight, slip-boosting emollients like cupuaçu butter, sunflower seed oil, camellia oil, and passionfruit oil to soften and detangle without flattening an oily scalp—a balance that’s harder to nail than it sounds.

Pureology

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Allure beauty director Sarah Kinonen after using the Pureology Hydrate Shampoo and Conditioner for Dry Hair

Dry hair really has it out for us year-round—between cold weather, summer heat, chlorine, and constant blow-drying—but Pureology’s Hydrate Shampoo and Conditioner step in to bring it back to life without weighing it down. The shampoo relies on a blend of gentle, sulfate-free cleansers to lift away buildup while delivering hydration with glycerin and conditioning polymers, so hair feels clean but not stripped.

The conditioner, however, is where the real softness kicks in during the last few minutes of your shower: A blend of shea butter, jojoba butter, and sunflower oil smooths and seals the cuticle, while panthenol and amino acids help reinforce moisture and elasticity. It hits that just-right, Goldilocks-level balance of lightweight hydration.

Virtue

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Allure contributing commerce writer Christa Joanna Lee applying the Virtue Scalp Remedy Shampoo

Your scalp has its own delicate ecosystem—and when it’s thrown off (think: one too many days of dry shampoo), flakes, excess oil, and irritation can show up fast. Virtue’s Scalp Remedy Shampoo and Conditioner both feature gentle, fragrance-free formulas that use salicylic acid and willow bark to dissolve buildup while keeping things calm and balanced. The brand’s proprietary Alpha Keratin 60ku supports stronger, healthier hair right at the root, while soothing botanicals like rosemary, green tea, and rice extract keep irritation in check.

“Virtue’s Scalp Remedy Shampoo—and the corresponding conditioner, which you actually apply directly to your scalp (a surprise, since I’ve always been trained to focus conditioner on mid-lengths)—definitely left my scalp calm and less irritated,” says contributing commerce writer Christa Joanna Lee.

Pattern

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Allure creative producer Sydney Malone using the Pattern Hydration Shampoo

Hydration can feel like a gamble, especially for textured hair: Won’t all that richness just leave strands flat, heavy, or coated? Founded by curl queen Tracee Ellis Ross, Pattern is all about giving curls, coils, and kinky textures the moisture they’ve always deserved—and the 2025 Best of Beauty-winning Hydration Shampoo proves it. The formula pairs a deeper-cleansing base with glycerin, honey, and nourishing oils like coconut, avocado, and argan to lift buildup without that stripped, dry feeling that can trigger frizz. Then there’s the Medium Conditioner, which features shea butter, castor oil, and panthenol to smooth the cuticle and lock in hydration, keeping curls soft and defined.

Redken

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Fresh out of the bottle, the luxe lather of Redken’s All Soft Shampoo basically has brittle strands saying “ahhhh.” The shampoo pairs classic cleansers with conditioning silicones and glycerin to smooth as it cleans, while aloe and amino acids help keep hair from feeling crunchy. Don’t forget the conditioner, where the real nourishment kicks in: argan oil, sodium PCA, and hydrolyzed soy protein replenish moisture, reinforce weakened strands, and improve elasticity—making hair less prone to snapping. This duo “softens and boosts shine without heaviness,” says Marla Haislip, a stylist based in Santee, California.

Cécred

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

When it comes to Beyoncé’s hair care line, wherever the hair flip goes, we follow—and Cécred’s Hydrating Shampoo and Conditioner gets you a few steps closer to that glossy, healthy shine. The shampoo has gentle, sulfate-free cleansers paired with glycerin, hyaluronic acid, and a Lactobacillus ferment to cleanse without that stripped feeling, while a blend of oils (olive, moringa, and baobab) adds a touch of nourishment. “Once water is applied, the hydrating shampoo is next, and this stuff lathers…you get a lot of slip with this one, even though it's technically a cleansing step,” says Jessica Cruel, editor in chief. The complementary conditioner dials up the moisture with shea butter, murumuru butter, and amino acids to smooth and strengthen—leaving hair soft, bouncy, and ready for styling.

Olaplex

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

If you’re fully gray (or blonde) and your color is starting to skew brassy, Olaplex’s No. 4P Blonde Enhancer Toning Shampoo and No. 5P Conditioner are the duo that brings back the brightness. The shampoo uses highly concentrated violet pigments (which give it that signature purple hue) to neutralize yellow tones on contact. The gentle, coconut-oil surfactants make it “great for people with dry or coarse hair because it adds moisture while repairing bonds, keeping gray and silver tones bright,” says Haislip. Follow with the conditioner, which uses shea butter to add slip and softness, leaving hair shinier from root to tip.

Bumble and Bumble

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

“Bond repair” has become one of those buzzy terms, but what does it actually do for damaged hair? Bumble and Bumble’s 2024 Best of Beauty-winning Bond-Building Repair Shampoo and Conditioner back it up with a formula that targets weakened strands at a structural level. The shampoo uses gentle cleansers and a honey bond-building complex to reinforce hair fibers while maintaining moisture, so you’re not trading repair for dryness. The conditioner layers in shea butter and coconut oil to smooth, soften, and seal the cuticle—leaving damaged hair stronger and less prone to breakage.

SEEN

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

If your scalp is easily irritated, Seen’s Fragrance-Free Shampoo and Conditioner are about as gentle—and thoughtfully formulated—as it gets. The shampoo relies on mild, sulfate-free cleansers and soothing ingredients like bisabolol and glycerin to cleanse without triggering dryness or sensitivity, while skipping fragrance entirely (a major win for reactive skin). It’s also accepted by the National Eczema Association, which means it’s been vetted to meet strict standards for products that minimize irritation and are safe for eczema-prone skin.

"Despite its gentle formula, the shampoo lathers up nicely to remove dirt and oil, so your scalp feels fresh and clean,” says Kseniya Kobets, MD, a board-certified dermatologist based in New York City. The conditioner is also, of course, fragrance-free—and thanks to lightweight emollients and shea butter esters, it softens and smooths without ever feeling heavy.

Biolage

Ulta Beauty (Shampoo)

Ulta Beauty (Conditioner)

Whether you’re reaching for box dye or spending hours under salon lights, your color should make every minute (and dollar) worth it. The 2025 Best of Beauty Award-winning Biolage’s Color Last Shampoo and Conditioner are designed to help do just that, using a gentle cleansing base paired with conditioning agents to keep hair soft without stripping your shade. The shampoo lifts away buildup while maintaining vibrancy, and the conditioner follows up with glycerin, soybean oil, and cupuaçu butter to smooth the cuticle and lock in moisture (a.k.a. less fading, more shine). Together, they help keep color looking fresh, glossy, and way less washed out between appointments.

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product t