Ulta’s 21 Days of Beauty Sale Keeps on Getting Better
Beauty fans, rejoice—Ulta’s 21 Days of Beauty Sale is officially back, and it’s the perfect chance to snag your favorite products at unbeatable prices. For the next few weeks, you can score up to 50% off(!) dozens of vanity must-haves, from buzzy K-beauty to gorgeous fragrances. The best part? New deals are dropping every day between March 6 and March 26, so there’s always something exciting to add to your cart. We’ve rounded up the top picks here to make shopping your favorites easier, including the essentials that Allure editors think are worth every penny. But don’t wait too long—these deals have an expiration date.
Ulta Beauty
Ulta Beauty
Ulta Beauty
Ulta Beauty
Ulta Beauty
Ulta Beauty
Ulta Beauty
Are we surprised week one is already loaded with impressive deals? Not really! Ahead, you’ll find a makeup-locking setting spray, exfoliating pore pads, a damage-preventing hair dryer, and a fragrance that smells like summer in a bottle.
Solawave
Ulta Beauty
Solawave's viral Radiant Renewal Skincare Wand treats skin with comforting massage, soothing heat, and red light LED therapy at the same time.
Allure contributor Annie Blackman using the Solawave 4-in-1 Radiant Renewal Skincare Wand
Allure associate social media manager Katie Gunderman using the Medicube Zero Pore Pads
Medicube
Ulta Beauty
If you have oily skin, scoop up Medicube’s exfoliating pads, which clear excess sebum, help shrink the appearance of pores, and smooth uneven texture.
Amika
Ulta Beauty
Riverdale, New York-based hairstylist Michele Aquino says this mist is perfect for dry, brittle hair—it melts through tangles with ease and protects against heat and sun damage.
Bio Ionic
Ulta Beauty
Bio Ionic’s Dryer adjusts airflow and temperature about 100 times per second to help avoid sudden heat spikes that can damage your hair.
Tan-Luxe
Ulta Beauty
This tanning mousse goes on clear, but develops into a just-left-the-beach glow in four hours (and stays on for up to five days post-rinse).
Fwee
Ulta Beauty
Fwee’s pigmented Volumizing Gloss makes a statement, stays on all day, and has a shiny, glossy finish that’ll make you want to apply again (and again). Want a more subtle tint? The 3D Voluming Gloss 30% is also 50% off. The math is mathing.
Vacation
Ulta Beauty
This lighter-than-air sunscreen blends into skin almost instantly, delivering SPF 30 protection without the hassle of rubbing in a thick, white lotion. Interested in a dash of gold shimmer? Classic Whip Glow SPF 30 is all you.
Ellis Brooklyn
Ulta Beauty
Sand in your toes, a warm breeze through your hair, a Pina Colada in hand—Ellis Brooklyn’s Salt Eau de Parfum brings us back to summer with every whiff.
Heading into week two, bold liquid eyeliners and smoothing blow-dryer brushes top the charts, one of which is a Best of Beauty Award winner. We have to be real, most Best of Beauty winners never go on sale for 50% off, so now’s your chance to stock up.
Stila
Ulta Beauty
A makeup classic and Best of Beauty Award winner, Stila’s Stay All Day Waterproof Liquid Eye Liner checks all of our boxes: a thin tip, long-lasting wear, and rich, opaque color.
Allure contributing commerce editor Deanna Pai applying the Stila Stay All Day Waterproof Liquid Eye Liner
Allure commerce producer Sarah Hoffmann using the Wavytalk Blowout Boost Ionic Thermal Brush
Wavytalk
Ulta Beauty
Many Allure editors are fans of the Wavytalk Thermal Brush because it’s as easy to use as it is time-saving.
Milk Makeup
Ulta Beauty
Milk Makeup’s Gel Tint is for the dry skin club. This barely-there skin tint contains three weights of hyaluronic acid for hydration, plus niacinamide for brightness and blue agave to help the coverage last up to 12 hours (without touch-ups).
Allure senior beauty editor Jesa Marie Calaor applying the Milk Makeup Hydro Grip Gel Tint
Clarins
Ulta Beauty
Firmer, brighter, and more hydrated skin is ahead, thanks to turmeric and wild chervil (an antioxidant-rich herb), which revitalize the eye area and combat signs of aging.
Elemis
Ulta Beauty
The Elemis Pro-Collagen Future Restore Serum is here to firm, soothe, and illuminate skin like you just left the spa.
Supergoop
Ulta Beauty
A high-shine lip balm that hydrates, isn’t sticky, and helps protect your lips from the sun? We’re sold.
DHC
Ulta Beauty
Brought to you by the magic of Japanese skin care, DHC’s Cleansing Oil transforms from a silky oil into a luxe milk that removes all traces of the day without clogging your pores.
Pattern Beauty
Ulta Beauty
Packed with hydrating aloe vera, shea butter, jojoba oil, and mango seed butter, Pattern’s Hydrating Body Lotion melts into skin on contact for moisture, sans grease.
Hair straighteners, eyebrow pencils, and hair masks—oh my! We're wrapping up Ulta Beauty's 21 Days of Beauty Sale with some of our favorite products that stay in constant rotation.
Isima
Ulta Beauty
This mask from Isima, founded by Shakira, helps smooth lifted cuticles caused by heat styling and daily stress, delivering shiny strands that’ll turn heads.
Allure senior commerce editor Sarah Felbin using the Isima Súperbomba Triple Repair Peptide Hair Mask
Allure senior art director Ingrid Fowler wearing the Mario Badescu Hydrogel Under Eye Patches
Mario Badescu
Ulta Beauty
Packed with niacinamide, tiger grass, and caffeine, these undereye patches depuff, brighten, and soothe tired eyes in just 10 minutes.
Benefit Cosmetics
Ulta Beauty
This precise eyebrow pencil helps define and fill in brows with strokes that mimic the look of real hairs.
About-Face
Ulta Beauty
About-Face’s Glitter Eye Paint blends easily before drying down into a long-lasting finish that typically requires a cleansing balm or oil to remove.
Cakes
Ulta Beauty
You can wear these easy-on, easy-off nipple covers under even the tightest tops to keep things smooth.
Living Proof
Ulta Beauty
Spritz this lightweight heat protectant on wet or dry hair to perfect your just-left-the-salon blowout.
Tirtir
Ulta Beauty
TirTir’s milky serum gives skin a glassy finish while deeply hydrating with rice bran extract and nourishing amino acids.
GHD
Ulta Beauty
This 2022 Allure Best of Beauty Award winner is pre-set to the optimum 365 °F, for effective straightening without the extreme heat damage.
Shop even more makeup essentials:
Now, watch Yerin Ha's Bridgerton beauty transformation:
Shop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.
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28 of March 2026