50+ Amazon Prime Day Beauty Deals 2025 to Add to Cart Now

08.10.2025, 13:34 allure.com

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[LAST UPDATED AT 6:00 A.M. ET ON OCTOBER 8, 2025] In case you missed it, Amazon Prime Day is here—but not for long. The two-day event ends today, October 8, and the Prime Day beauty deals are going fast. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out—and we don’t want you to miss your chance to save big.

Amazon

Amazon

Amazon

Want more Amazon Prime Day 2025 deals? Lucky for you, we've rounded up the buzziest Allure Best of Beauty Winners and K-beauty discounts you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are marked down for Prime Day. After months of editor testing, standouts like the L'Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).

Allure commerce editor Sarah Han using the Revlon One-Step Volumizer Plus

Revlon

Amazon

Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.

L'Oreal Paris

Amazon

Allure social media manager Bianca Richards applying the L'Oreal Paris Infallible 3-Second Setting Spray Mist

All you need is a few spritzes of L'Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, for 36 hours(!) of budge-free coverage that feels like nothing on the skin.

Allure contributing commerce writer Christa Joanna Lee applying Elemis's Superfood Facial Oil

Elemis

Amazon

Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.

Weleda

Amazon

Allure managing editor Alessandra Foresto applying Weleda's Skin Food Hydrating Facial Mist

Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.

Allure contributing commerce editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System

Shark Beauty

Amazon

Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.

Flamingo

Amazon

Allure shopping director Shanna Shipin applying and removing the Flamingo Wax Strips

At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.

Allure commerce writer Lily Wohlner applying the Wella Professionals Ultimate Smooth Miracle Oil Serum

Wella Professionals

Amazon

Both our fine- and thick-haired testers were wowed by the glossy finish of Wella Professionals’ Ultimate Smooth Miracle Oil Serum. But the real miracle was how effortlessly the ultra-lightweight formula tamed frizz in just a few swipes.

Belif

Amazon

Allure senior director of audience development Lexi Herrick applying the Belif Aqua Bomb Eye Gel

You may already know (and love) Belif's The True Cream Aqua Bomb, so think of this gel as its eye-centric little sister. Caffeine, niacinamide, vitamin C, and hyaluronic acid lock in hydration and offset dark circles for a well-rested look.

Caudalie

Amazon

Say goodbye to stubborn dark spots. Former Allure shopping market editor Angela Trakoshis credits the Caudalie Vinopure Pore Minimizing Serum with fading scarring and hyperpigmentation after consistent use. Powered by salicylic acid and antioxidant-rich grapeseed extract from the brand’s French vineyards, it helps skin look clearer, smoother, and more even.

Differin

Amazon

A retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.

House of Lashes

Amazon

Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.

Lancôme

Amazon

According to Allure's executive beauty director Jenny Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.

Kate Somerville

Amazon

Many products promise a “facial in a bottle,” but Kate Somerville ExfoliKate Intensive Exfoliating Treatment actually delivers with help from a resurfacing blend of papaya, pineapple, and pumpkin enzymes.

JVN

Amazon

Bailly admits her hair has been through the wringer. But a single minute in the shower with JVN’s Bond Gloss “brings it back to the days before balayage and fading pigment and perimenopause,” she says.

Dr. Althea

Amazon

Forget scooping with your fingers—Dr. Althea’s Pure Grinding Cleansing Balm features a clever twist dispenser that delivers the right amount of product every time. Twist out more for heavy makeup days, or less for just sunscreen.

Beautyblender

Amazon

The Beautyblender Original Makeup Sponge is the iconic egg-shaped tool that’s inspired countless dupes (but has never been outdone). It’s latex-free and has a versatile shape that makes blending cream products easy, delivering smooth, natural-looking coverage every time.

Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez's Self Tan Express Mousse, which develops into an island-worthy tan in just three hours.

Beauty of Joseon

Amazon

Han applying the Beauty of Joseon Revive Eye Serum

Beauty of Joseon's Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes undereyes look brighter and less puffy come morning. Formula-wise, stabilized retinal is super gentle and minimizes irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.

Lee applying the Biodance Bio-Collagen Real Deep Mask

Biodance

Amazon

If your skin freaks out at the thought of actives, meet your new go-to: the Biodance Bio-Collagen Real Deep Mask. This soothing hydrogel mask is hypoallergenic, non-toxic, and free of 25 common irritants. It’s packed with ultra-low molecular collagen to firm and smooth fine lines, plus oligo-hyaluronic acid to deliver deep, fast-absorbing hydration for plump, calm skin.

La Roche-Posay

Amazon

Han applying La Roche-Posay Cicaplast Balm B5

Are we a broken record when it comes to touting La Roche-Posay as one of our favorite brands for sensitive skin? Maybe, but we don't mind. Cicaplast Balm B5 is just that good. Not nearly as greasy as a true balm, but richer than your typical face cream, this drugstore darling instantly soothes dry, chapped skin with the help of emollient shea butter, moisturizing vitamin B5, and calming madecassoside (a derivative of our fave, Centella asiastica, or cica for short).

Herrick applying Belif's Aqua Bomb

Belif

Amazon

A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.

Etude

Amazon

Han using the Etude Soonjung pH 6.5 Whip Cleanser

Not sure where to start with Korean cleansers? Try the SoonJung pH 6.5 Whip Facial Cleanser. This gentle, cloud-like foam works for all skin types—especially sensitive skin—thanks to its low pH and soothing ingredients like cica-derived madecassoside and panthenol. It cleans without stripping, leaving skin soft and calm.

Pai applying La Roche-Posay's Toleriane Hydrating Gentle Face Cleanser

La Roche-Posay

Amazon

The La Roche-Posay praise train continues. It's hard not to when the French pharmacy brand has earned multiple Seals of Acceptance from the National Eczema Association and Allure Best of Beauty Awards. On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.

Illiyoon

Amazon

Allure commerce writer Lily Wohlner applying the Illiyoon Ceramide Ato Concertrate Cream

Is your skin sending out an SOS? Reach for Illiyoon's Ceramide Ato Concentrate Cream, which pairs plant-derived ceramides with fatty acids and cholesterol—the lipids in your skin barrier—in a formula with a low pH, matchin