Selena Gomez Has Hair Down to Her Butt on

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Selena Gomez has been living the bob and lob life for awhile, experimenting with the many facets of the classic cut. She's had fun with ‘80s volume, '90s flips and clips, and sculptural structure, but for the Allure Best of Beauty cover, Gomez flipped the script and ditched the bob in favor of XXL extensions that just kept going and going and going.
The super-sleek style, styled by the legendary hairstylist Orlando Pita, appears on the cover and in the editorial, with Gomez wearing her hair long and straight, parted precisely in the middle. The lengths travel all the way past her shoulders and down her back, ending just below her hips. It looks like there may have been a fan on set, as in one particularly gorgeous shot, Gomez's hair is blowing in the wind, adding motion and texture to the finished photo. Her hair is seriously giving Cher in the ‘70s—think the long, sleek, glossy curtain of hair that was Cher’s signature for literal decades, but updated to suit Gomez's style too.
Gomez's longtime makeup artist Hung Vanngo skipped dramatic eye makeup in favor of flushed cheeks—courtesy Soft Pinch Matte Bouncy Blush in shades Happy and Grateful—and a lined red lip crafted with two shades of Kind Words Matte Lip Liner and Matte Lipstick, Devoted and Strong, mimicking the deep red hue of Gomez's Blumarine corset minidress and cherry-red Fogal tights.
The Rare Beauty founder has had long hair before, but never quite this long! In summer 2024, she attended a Rare event in waist-length beach waves, but she was back to short hair not long after. What is Gomez planning for her wedding-day hairstyle? That's still a big TBD, but given that the star recently celebrated her bachelorette party, it seems like she could be tying the knot with fiancé Benny Blanco soon, and you know we'll be poring over those wedding pics for all the beauty details.
Photographer: Adrienne RaquelStylist: Anna TrevelyanHair: Orlando PitaMakeup: Hung VanngoManicure: Tom BachikSet design: Lizzie LangProduction: ViewfindersDP (motion only): Jesse LeeWriter: Dianna Singh
More fun beauty news:
Now, watch the cover shoot in action:
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18 of September 2025