7 Best Tower 28 Products That Blur the Line Between Makeup and Skin Care

15.08.2025, 02:26 allure.com

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For six years, the best Tower 28 products have quietly transformed the beauty game by proving that makeup can—and should—do more. Born from the founder’s personal battle with eczema, the brand is a breath of fresh air in a world full of irritating, complicated formulas. Its products are simple yet powerful: clean, vegan, fragrance-free, and crafted specifically for sensitive skin. From the viral SOS Rescue Spray to the SunnyDays SPF 30, plus bronzers and blushes that hydrate as they glow, the brand tackles skin issues like redness and acne with formulas accepted by the National Eczema Association.

Whether you’re looking to reduce redness, fake eight hours of sleep, or transform dry lips, Tower 28 blurs the line between skin care and makeup in the best way possible. Ahead, discover the essentials that our editors can’t live without.

Tower 28

Revolve

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Tower 28

Allure content director Kara McGrath applying the Swipe All-Over Hydrating Serum Concealer

Why it's worth it: The refreshing, cooling sensation and the buildable, medium-to-full coverage that tackles everything from discoloration to acne are what make the Swipe All-Over Serum Concealer a standout. Packed with skin-loving ingredients like hyaluronic acid, lysine, and caffeine, this serum-based formula does double duty by hydrating as it conceals. Plus, it features cica (Centella asiatica), a K-beauty favorite known for calming redness and soothing sensitive skin. True to Tower 28’s ethos, this lightweight concealer meets the National Eczema Association’s Seal of Acceptance standards—meaning no fragrances or alcohol, and just gentle, effective coverage.

McGrath before applying the Swipe All-Over Hydrating Serum Concealer

McGrath after applying the Swipe All-Over Hydrating Serum Concealer

Tester feedback from content director Kara McGrath

"This is the creamiest concealer on the planet, or at least in my vast collection. I love that it feels lightweight but offers full coverage, making it perfect for covering dark undereye circles. It also doesn't dry out and crack, which I appreciate on days when I won't have time to touch up my makeup before dinner." —Kara McGrath, content director

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Allure commerce writer Lily Wohlner applying the Make Waves Mascara

Why it's worth it: When it comes to mascara, you want every last lash coated and separated, and Make Waves Mascara delivers just that. Its wand, made with short bristles, grips lashes to fan them up and out with precision. It even reaches those hard-to-get baby lashes in the inner corner without smudging your nose. Thanks to humidity-resistant Aquaflex Technology, lashes stay lifted and volumized all day (our editors find it so effective, it almost feels like hairspray). To help keep the lashes protected and strong, it’s balanced with a nourishing castor oil blend that also fends off flaking. Bonus: It’s very gentle, even on the most sensitive of eyes.

Wohlner before applying the Make Waves Mascara

Wohlner after applying the Make Waves Mascara

Tester feedback from commerce writer Lily Wohlner

“I'm usually a tubing mascara girl because it's just so easy to take off, but I've swapped my typical formulas for this one because it makes me lashes look so fluttery, separated, and long even without a curler. Plus, it's not hard to take off—I just use my fave cleansing balm and my lashes are clean and clear in a blip.” —Lily Wohlner, commerce writer

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Tower 28

Allure senior news editor Nicola Dall'Asen applying the Tower 28 SOS Daily Rescue Facial Spray

Why it's worth it: There’s no question as to why Tower 28’s SOS Daily Rescue Facial Spray went viral on TikTok. It caters to sensitive and stressed-out skin (hi, acne and eczema) and consists of three simple ingredients: water, sodium chloride, and hypochlorous acid, a “powerful killer of bacteria, viruses, and even fungus,” Jaimie DeRosa, MD, a double-certified plastic surgeon in Boston, previously explained. Although the ingredient list is short, these powerhouses do so much, including preventing future breakouts, calming inflammation, minimizing itchiness, and depuffing the skin. David Kim, MD, a board-certified dermatologist based in New York City, previously told Allure that the anti-inflammatory facial mist is particularly beneficial for dry skin following air travel. And, by the way, this spray has the National Eczema Association's Seal of Acceptance.

Dall'Asen before applying the Tower 28 SOS Daily Rescue Facial Spray

Dall'Asen after applying the Tower 28 SOS Daily Rescue Facial Spray

Tester feedback from senior news editor Nicola Dall'Asen

"I wouldn't normally reach for an acid-based face mist over a hydrating one, but when you're in physical therapy three times a week, having a pore-clearing treatment on the go becomes a necessity. The SOS Facial Spray gives me the best of both worlds thanks to its hypochlorous acid, which isn't just antibacterial but also anti-inflammatory." —Nicola Dall’Asen, senior news editor

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Tower 28

Allure commerce editor Sarah Han applying the GetSet Matte Powder Blush

Why it's worth it: Tower 28’s GetSet Blur + Matte Powder Blush is a pro at staying put all day, thanks to its matte finish and self-setting abilities. On scorching days, we extra appreciate this sweat-proof and transfer-proof formula, assisted by hydrophobic silica (which repels water) and lauroyl lysine (to lock everything in place). Oil-absorbing kaolin clay keeps shine at bay with zero sparkle, while squalane delivers deep hydration, making this blush a great pick even for drier skin. Available in nine shades, you can go bold with the warm fuchsia Feliz Fresca or keep it natural with the mauve-toned Long Beach Iced Tea.

Sarah Han before applying the GetSet Matte Powder Blush

Sarah Han after applying the GetSet Matte Powder Blush

Tester feedback from commerce editor Sarah Han

“I’ve never fancied myself as a powder blush girlie, but I cannot. Stop. Reaching. for this Tower 28 blush, especially in Feliz Fresca. Practically, I love that it’s self-setting, so I know it won’t fade or slip throughout the day, and it's oil-absorbing. My pores are quite large and troublesome, but I do notice a slight blurring effect…but nothing major. I’m not afraid of pigment, so I love that this color comes off strong with just a few dabs in the pan. (But there are plenty of colors within the range that are softer in nature!) I take my time to blend everything in and dust some across my nose bridge. I’ll sometimes sweep/tap leftover product across my eyelids if I’m in a particularly pink mood (so, often.) This blush gives so much life to my face in seconds; I’m obsessed.” —Sarah Han, commerce editor

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Tower 28

McGrath applying the Bronzino Illuminating Bronzer

Why it’s worth it: Tower 28’s Best of Beauty-winning Bronzino Illuminating Bronzer is basically your dream glow in a compact. It catches the light with its shimmery essence, giving you that effortless, just-left-the-beach radiance—perfect for summer…or the dead of winter when you’re craving some color. Packed with skin-loving ingredients like mango butter, green tea extract, and castor seed oil, this cream bronzer keeps your skin hydrated all day long without emphasizing texture or sinking into fine lines. The finish is on the sheer side but buildable, so you can layer up without worrying about any cakey patches.

McGrath before applying the Bronzino Illuminating Bronzer

McGrath after applying the Bronzino Illuminating Bronzer

Tester feedback from McGrath

“I'm super picky about bronzers, but this one has been a favorite since it launched in 2020. It's sheer, which makes it difficult to overdo but easy to layer, and has just a touch of shimmer that gives me just the right amount of dewiness. I love the warm, slightly red bronze that is Best Coast; it looks great as an eye shadow, too." —Kara McGrath, content director

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Tower 28

Why it's worth it: Fall is just around the corner, and our go-to berry lippie is Tower 28’s LipSoftie in Ube Vanilla—though we won’t lie, we’ve been layering it all summer, too. Other favorites that work year-round? Sugar Plum, a sheer mauve, and Dulce de Leche, a warm caramel brown. They taste just like their names, so don’t be surprised if you find yourself craving a sweet treat mid-wear. Beyond the sultry shades, these glosses deliver next-level shine with hydrating shea butter, lysine, and jojoba oil that make your pout look plumper and, dare we say, way more kissable. It’s a die-hard work bag staple we keep reaching for while typing away at our desks.

P.S. The clear LipSoftie formula won a 2024 Best of Beauty Award in the Sensitive category.

Shipin before applying the LipSoftie Lip Treatment

Shipin after applying the LipSoftie Lip Treatment

Tester feedback from shopping director Shanna Shipin

“I love the Ube Vanilla flavor because it reminds me of childhood desserts from my extended Filipino family. I give it high marks for the sweet, playful, and rich flavors, and I love the comforting feel of this treatment. I find that it does actually help with my dry, chapped lips, so I'm constantly reaching for it." —Shanna Shipin, shopping director

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Tower 28

Han applying the SunnyDays SPF 30 Tinted Sunscreen

Why it's worth it: Since its 2021 launch, Tower 28’s SunnyDays SPF 30 Tinted Sunscreen Foundation has been a longtime editor favorite because of its lightweight, barely-there feel and natural sheer-to-medium finish. It’s the perfect mix of makeup and skin care, so it’s great for those who have concerns that they want to cover and treat simultaneously. Packed with skin-softening, redness-reducing prickly pear and so