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Gucci becomes the first fashion house to become a Formula 1 title sponsor

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Gucci becomes the first fashion house to become a Formula 1 title sponsor

Gucci becomes the first fashion house to become a Formula 1 title sponsorAlpine will change its name to Gucci Racing and update its livery to red and green. This is the first-ever F1 title sponsorship by a luxuryfashion house.
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28 of May 2026

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