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Today, on 20 September, nearly seven months after russia's full-scale war against Ukraine has started, the multinational giant McDonald’s resumes its operations in Kyiv. As the company announced, three locations on the capital’s Left bank will work only for delivery at first, and dining rooms, express-windows, and McDrive are going to open in October.
In around a week, seven more locations will resume their operation in Kyiv, then – the rest of restaurants in the capital and other cities in the west of the country will open in stages. Special accent is made that locations will close when air raid alarm sounds, while work activities will cease.
And even in spite of such complicated conditions, restarting the network’s operation in Ukraine is a landmark, and not just for the fast food segment.
What was the reason for shutting down? McDonald’s came to the Ukrainian market in 1996. The first restaurant was opened on 24 May 1997 in Lukyanivka neighbourhood. On 24 February 2022, as the first russian missiles were launched, McDonald’s locations in Ukraine ceased to work. Sometimes the company was blamed for this, given that its closest competitor, the KFC, has virtually never stopped.
