Is There a “Right” Order for Applying Your Makeup Products?

16.12.2025, 02:33 allure.com

If I were to use one word to describe my first attempt at applying makeup, it would be “racoon-core.” I was in middle school, and I’d swept on way too much eyeliner and mascara. Over the years, I refined my technique (with the help of YouTube videos by Jackie Aina and MakeupShayla), but one thing I still hadn’t figured out was the best order in which to apply the products.

There was really no rhyme or reason to my makeup routine, just vibes—and Celia Burton, a London-based makeup artist for Glossier, has co-signed that creative approach. “I don't really believe in a prescribed order of makeup, because it varies depending on the look you're going for,” she says.

If you’re looking for suggestions, though, brand founder and makeup artist Lisa Eldridge, Charlotte Tilbury makeup artist Tim Pagan, Hourglass Cosmetics makeup artist Adam Sidwell, and makeup artists Katie Jane Hughes, Kay Jones and, Maya René have a few pointers on how to do your makeup so that it looks seamless and lasts.

Jones showed me some of these tips first-hand on my wedding day; I’d asked for a look that would damn-near stop traffic with radiance and last all night (I didn’t think I could get by on “vibes” alone for the big day).

The results were much better than I’d expected. Read on for the best order to apply each of these products and why.

Charlotte Tilbury

Amazon

Nordstrom

Ulta Beauty

E.L.F. Cosmetics

Amazon

Ulta Beauty

Hourglass

Amazon

Nordstrom

Ulta Beauty

Before reaching for any makeup products, you’re going to want to cleanse your skin, then make sure it’s moisturized and protected with a lightweight SPF. After you’ve done that, primer should be your next step. “It’s the ultimate insurance policy, allowing makeup to stay intact as you go about your day,” says Sidwell, a makeup artist for Hourglass Cosmetics.

A dime-sized drop is all you need when applying primer. René, a New York City-based makeup artist, likes to use her fingertips for application; but if you’ve got a silicone-based primer (these are usually mattifying), she suggests using a “flat synthetic brush,” as the texture can be more difficult to blend evenly with fingers.

When shopping for a primer, experts recommend lightweight formulas that offer an added benefit to your makeup. Primers can be radiance-boosting, blurring, color-correcting, and more. Some primers, like the Charlotte Tilbury Invisible UV Flawless Poreless Primer, even offer sun protection. “Some SPFs emulsify my complexion products,” says Allure senior beauty editor Jesa Marie Calaor, “but this one preps my skin, making it appear even and more radiant.”

I reach for the e.l.f. Liquid Putty Primer when I want a more mattifying effect (without the dryness), and the Hourglass Veil Mineral Primer always gives me a pretty glow before makeup application.

Beautyblender

Amazon

Nordstrom

Dermstore

Benefit Cosmetics

Nordstrom

Revolve

Ulta Beauty

Westman Atelier

Nordstrom

Credo Beauty

If you're going for a more radiant finish, Pagan and Eldridge suggest applying liquid highlighter immediately after doing your primer, lightly dabbing it along the high points of your face and blending it with a wet sponge, like the Best of Beauty-winning Beautyblender Original Makeup Sponge. Doing so helps you “achieve a ‘lit from within’ glow that shines through your base products,” says Eldridge.

I love the Benefit Cosmetics Dew-la-la Liquid Glow Highlighter and the Westman Atelier Liquid Super Loaded All-Over Illuminating Highlighter with Vitamin C because they both have blendable, lightweight formulas that glide easily over skin, or make a great glow booster when added to moisturizer for skin prep.

Makeup by Mario

Sephora

Kohl's

Patrick Ta

Sephora

Charlotte Tilbury

Amazon

Nordstrom

Ulta Beauty

Lilly Lashes

Ulta Beauty

Sephora

It might feel counterintuitive to start your eye makeup before finishing your complexion, but our experts agree: If you choose to create an eye look with shadow, liner, or false lashes, the best time to do so is at the beginning—and in that order. This is because, explains Burton, eye products can mix with your base and start to emulsify.

Adds Pagan, powder shadows can also fall onto your cheeks, prompting you to wipe everything off. It’s hard to “just dust off” after you’ve applied layers of creams and powders.

Liner gets applied after shadows and before false lashes because it “hides the false lash band, [giving it] something to blend into,” says René.

I don’t often do a full-glam eye look, but when I do, I sweep on shades from the Makeup By Mario Master Mattes Palette and Patrick Ta Major Dimensions Eyeshadow Palette—the powders are so blendable. Then I add a flick of Charlotte Tilbury Matte & Metallic Double-Ended Eyeliner and carefully apply faux lashes, like the dramatic Lilly Lashes 3D Faux Mink Lashes.

Morphe

Ulta Beauty

Charlotte Tilbury

Amazon

Nordstrom

Ulta Beauty

“Foundation creates a veil across your skin, evening out your skin tone, so you can use less concealer,” says Pagan. You’re going to want to apply your liquid or cream formula with a wide, flat-top brush that has densely packed bristles, like the Morphe M106 Flat-Topped Cream & Liquid Foundation Brush.

“Typically, I find sponges absorb so much of the product so I don’t get as much coverage as I want,” says René. “A brush gives me more control, then I can go back in and stipple with a damp sponge to remove any streaks and really press in the product for a natural skin-like finish.”

“Overdoing foundation is a common mistake and one best avoided so your makeup doesn’t look cakey,” says makeup artist Sage Adi, known as Sage Makeup on social media. To avoid applying too much foundation, Adi recommends, dab it onto any spots or textured areas you want to cover and blend it out there first. If you still need more coverage, add one more pump to your working surface (back of your hand or palette), then buff it out a bit before swiping it all over your face.

I usually reach for the Charlotte Tilbury Airbrush Flawless Foundation, which has a buildable texture that’s easy to work with. I rarely overdo it with this formula, but if I do, René says using a damp sponge after the initial foundation application is a great way to course-correct.

Danessa Myricks Beauty

Sephora

Glossier

Glossier

Sephora

After your foundation is blended, Pagan suggests, apply concealer gradually; since it tends to be thicker, concealer can be less forgiving and harder to work with than foundation. Eldridge likes to apply minimal concealer to the areas she wants to brighten, like the undereyes.

Keep two concealers on hand: a hydrating formula (like the Danessa Myricks Yummy Skin Lift & Flex Concealer) in a shade that’s slightly warmer than your skin tone to cancel out discoloration; and a creamy formula with a satin finish (like the Glossier Stretch Concealer) that’s a few shades lighter than your complexion to brighten. Eldridge recommends using your fingertips (for natural glam) or a small brush (for full glam) to buff the concealer into the skin.

Another tip from Eldridge worth heeding: “Don’t apply the concealer in a circle over the [eye] area. Keep the edges rough, as it will help with blending and will make the concealer look more seamless.”

LYS Beauty

Sephora

Credo Beauty

Saie

Amazon

Sephora

Saie

Cream contour and blush are interchangeable, but, Pagan says, “it’s better to create shadows with contour before adding color with blush.” Experts generally agree.

Eldridge and Burton both offer this rule of thumb: cream before powder. “By working in this way, you can create beautiful layers,” says Burton. “If you were to use a cream product, then add powder, and then go back to cream again, you risk ending up with a sort of paste-like barrier, which can leave the makeup looking cakey and artificial.”

I love the LYS No Limits Cream Contour & Bronzer Stick for when I’m doing a rush makeup job—the stick applicator makes it easy to contour quickly. When I have a bit more time, though, I’ve found that the Saie Sun Melt Natural Cream Bronzer, when thoroughly buffed in, creates a natural-looking sculpt.

Rare Beauty

Sephora

Rhode

Sephora

Rhode

BeautyTok has shown us many ways to apply cream blush. Sunburnt blush focuses the color in the very center of your face for a just-tanned effect, while the doll-blush trend places it on the apples of cheeks for a smooth look. Experiment with different placements to find the one that best suits your face. In general, though, Sidwell recommends “adding blush to the outer apples of the cheeks and blending toward the center of the ear.”

I love the sunburnt blush look. Obviously, I’m less a fan of actual sunburn (as mentioned above, remember to include SPF in your beauty routine), and since I don’t aspire to achieve reddened cheeks the old-fashioned way, I use the Rare Beauty Soft Pinch Liquid Blush (a pigment-packed liquid) or the Rhode Pocket Blush Buildable Hydrating Cream Blush (an easy-to-blend stick formula).

Charlotte Tilbury

Amazon

Nordstrom

Ulta Beauty

Huda Beauty

Sephora

To lock in your hard work so far, grab a setting powder (loose or pressed), a fluffy brush, and a makeup puff. Says Pagan, “I like to lightly sweep the Charlotte Tilbury Airbrush Flawless Finish Refillable Blurring & Setting Powder under the eyes and T-zone with a brush first, then press the powder with a puff under eyes and spots prone to oiliness to seal and mattify.”

If you prefer a loose powder, I recommend the Huda Beauty Easy Bake Blurring Loose Baking & Setting Powder, which always gives my makeup a filter-like finish.

Patrick Ta

Sephora

Kohl's

Juvia's Place

Ulta Beauty

Juvia's Place

This is where you can apply a powder blush if you so choose—which, you should! “Powder blush today is very different from what it was years ago,” says Eldridge, who explains that modern formulas are easier to blend and layer—with each other and with cream blushes—“creating beautiful volume.”

Pagan suggests sweeping on your powder blush with a medium-sized, fluffy brush, focusing on the areas