Amazon’s Holiday Beauty Event Is Back—Shop Our Faves for Up to 40% Off

22.10.2025, 20:29 allure.com

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Amazon Prime Day may be over, but the retailer is already getting in the holiday spirit—with plenty of deals to match. Case in point: Amazon’s Holiday Beauty Event, which kicked off this week and runs through November 2 (yep, a full two weeks). New 48-hour flash category deals (on makeup, skin care, and beyond) drop every few days, and throughout the sale, you can score up to 40% off thousands of curated items—including some Allure Best of Beauty winners. Check out the sale schedule below—but we’ve already rounded up our favorite deals from every category, so you can start shopping for discounted must-haves right now, no waiting required.

Amazon

Amazon

Amazon

We’re all about keeping it simple, and these makeup deals make looking polished effortless. Think: an Award-winning setting spray that keeps makeup locked in all day and mascaras that give you falsies in just a few swipes.

Best Makeup Steals

Amazon

Allure social media manager Bianca Richards applying the L'Oreal Paris Infallible 3-Second Setting Spray

Lancôme

Amazon

Tarte

Amazon

Allure commerce writer Lily Wohlner applying the e.l.f Cosmetics Halo Glow Powder Filter

E.L.F. Cosmetics

Amazon

Say goodbye to hard-to-handle hair with multistyling styling tools like Shark’s FlexStyle, Dyson’s Airwrap, or T3’s Aire 360 Multi-Styler & Blowout System. Want to smooth your hair without the heat tools? Make it happen with a hydrating conditioner.

Shark Beauty

Amazon

Allure contributing commerce editor Deanna Pai styling her hair with the Shark FlexStyle Air Styling & Drying System

Former Allure associate manager of special projects, Talia Gutierrez using the T3 Aire 360 Multi-Styler & Blowout System

T3

Amazon

Dyson

Amazon

Former Allure shopping market editor Angela Trakoshis using the Dyson Airwrap

Virtue

Amazon

We’ve spied a few of our all-time favorite skin-care deals on sale during the Holiday Beauty Event. A few of our favorites: Dr. Althea’s Beauty Award-Winning Pure Grinding Cleansing Balm, Illyoon’s hydrating but never heavy Ceramide Ato Concentrate Cream, and Medicube’s Night Wrapping Mask, which, when used before bed, makes skin look like glass come morning.

Han applying RoC Retinol Correxion Under Eye Cream

RoC

Amazon

Medicube

Amazon

Allure features director Dianna Singh peeling off the Medicube Collagen Night Wrapping Mask

Allure commerce producer Sarah Hoffmann applying the Dr. Althea Pure Grinding Cleansing Balm

Dr. Althea

Amazon

Illiyoon

Amazon

Wohlner applying the Illiyoon Ceramide Ato Concentrate Cream

Looking to add a little luxury to your body-care routine? We’ve got you covered with deals on some of our favorite brands for nourishing skin from head to toe, like Kiehl’s and Elemis. And while Isle of Paradise is best known for its tanning products, their body care is just as impressive.

Bioderma

Amazon

Kiehl's Since 1851

Amazon

Elemis

Amazon

Isle of Paradise

Amazon

Even as the weather gets chillier and bare-skin season winds down, hair removal—via shaving, trimming, or lasering—remains a year-round habit for many of us. Whether you’re looking to zap hair for good or just stock up on a new razor, we’ve rounded up editor-loved favorites we keep repurchasing ourselves.

Braun

Amazon

OLOV

Amazon

Gillette

Amazon

Braun

Amazon

It's never too early to get in the holiday gifting spirit:

Done reading? Now, watch Alex Consani & Anok Yai spill secrets:

Shop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.