40+ Amazon Prime Day Beauty Deals 2025 to Add to Cart Now

07.10.2025, 13:35 allure.com

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

[LAST UPDATED AT 6:05 A.M. ET ON OCTOBER 7, 2025] In case you missed it, Amazon Prime Day is officially here. The two-day event runs from today, October 7, to tomorrow, October 8, and the Prime Day beauty deals are in full swing. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out today—and we don’t want you to miss your chance to save big.

Amazon

Want more Amazon Prime Day 2025 deals? Lucky for you, we've rounded up the buzziest Allure Best of Beauty Winners and K-beauty discounts you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are already marked down for Prime Day. After months of editor testing, standouts like the L'Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).

L'Oreal Paris

Amazon

All you need is a few spritzes of L'Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, you get 36 hours (!) of budge-free coverage that feels like nothing on the skin.

Allure social media manager Bianca Richards applying the L'Oreal Paris Infallible 3-Second Setting Spray Mist

Allure contributing commerce writer Christa Joanna Lee applying Elemis's Superfood Facial Oil

Elemis

Amazon

Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.

Weleda

Amazon

Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.

Allure managing editor Alessandra Foresto applying Weleda's Skin Food Hydrating Facial Mist

Allure contributing commerce editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System

Shark Beauty

Amazon

Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.

House of Lashes

Amazon

Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.

Lancôme

Amazon

According to Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.

Differin

Amazon

A retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.

Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez's Self Tan Express Mousse, which allows you to get an island-worthy tan in just three hours.

Dr. Althea

Amazon

Allure commerce editor Sarah Han applying Dr. Althea's Jelly Seal Dewy Mask

Instead of a standard cotton sheet, Dr. Althea’s mask uses a gauze infused with gel technology that hugs your face without slipping. It’s made with 10 types of hyaluronic acid for deep hydration, plus plant-derived PDRN (an ingredient typically sourced from salmon DNA known for boosting skin repair) and panthenol to strengthen the skin barrier.

Allure senior director of audience development Lexi Herrick applying Belif's Aqua Bomb

Belif

Amazon

A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.

La Roche-Posay

Amazon

Allure contributing commerce editor Deanna Pai applying La Roche-Posay's Toleriane Hydrating Gentle Face Cleanser

La Roche-Posay has long been a favorite for sensitive skin—the brand has earned multiple Seals of Acceptance from the National Eczema Association (and Allure Best of Beauty Awards). On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.

Allure commerce writer Lily Wohlner applying the Illiyoon Ceramide Ato Concertrate Cream

Illiyoon

Amazon

Is your skin sending out an SOS? Reach for Illiyoon's Ceramide Ato Concentrate Cream, which pairs plant-derived ceramides with fatty acids and cholesterol—the lipids in your skin barrier—in a formula with a low pH, matching the skin's acidic nature. It's so gentle, the brand says you can use it on babies.

StriVectin

Amazon

Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper," she says.

Cosrx

Amazon

Ulta Beauty

Get your K-beauty fix with CosRx's The 6 Peptide Skin Booster, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.

Versed

Amazon

We're looking out for you when we say, "please step away from the single-use cleansing wipes." Our advice? Use a small scoop of Versed's Day Dissolve Cleansing Balm to melt away even your toughest makeup without leaving your complexion looking raw and irritated.

Origins

Amazon

There’s nothing like a burst of citrus to wake up the senses, which is why Allure commerce editor Sarah Han starts her mornings with Origins Refreshing Scrub Cleanser. “I'm not a huge scrub person so I appreciate how fine the jojoba beads in Origins's GinZing cleanser—they lather slightly with water and don't rub my skin raw,” she says.

St. Tropez

Amazon

Nordstrom

Ulta Beauty

Customize your glow with St. Tropez’s Self Tan Express Mousse, a fast-acting formula you can leave on for one to three hours, depending on your desired shade. Leave it for just an hour for a natural-looking hint of color, or keep it on for three for a deeper, more bronzed finish—the control is entirely in your hands.

Spongellé

Amazon

A body wash–infused loofah, this scrubber whips up a creamy lather while treating your skin to a mix of yuzu for elasticity, vetiver to help tighten pores, and edelweiss to calm inflammation. It leaves skin soft, glowy, and hydrated—with a fresh scent of freesia and a hint of pear that lingers long after you rinse.

Foreo

Amazon

The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).

BeautyStat

Amazon

When it comes to vitamin C serums, few products command the accolades that BeautyStat's Universal C Skin Refiner does—and for good reason. This gold-standard formula has the ability to visibly reduce fine lines, brighten dark spots from sun damage, and protect against environmental aggressors.

Aestura

Amazon

At the intersection of lightweight feel and heavy-duty hydration sits the Best of Beauty-winning Aestura Atobarrier 365. Loaded with hydrating ceramides and squalane as well as juicy lipids, this formula tackles all kinds of dryness while keeping your moisture barrier strong—no matter your skin type.

Tons of our hair staples are on sale during Prime Day, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3 that smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.

Wavytalk

Amazon

Allure commerce producer Sarah Hoffmann using Wavytalk's Thermal Brush

Wavytalk's Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Hoffmann says.

Former Allure associate manager of special projects Talia Gutierrez using T3"s Aire 360 Multi-Styler & Blowout System

Amazon

The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure former associate manager of special projects Talia Gutierrez says this shortens the number of passes needed to smooth her “wavy, coarse strands.”

SexyHair

Amazon

Few things are more frustrating than spending an hour perfecting your hair only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact f

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