9 Best Tarte Products That Stand Out From the Crowd

05.07.2025, 15:50 allure.com

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The best Tarte products didn’t appear overnight—they’re the result of 25 years of innovation, beginning with a single cheek stain (that debuted in Henri Bendel, RIP!) and a vision for high-performance makeup that actually works. The brand was also early to the conscious beauty conversation, long before buzzwords like clean, cruelty-free, and vegan became industry default.

Fast forward to now, and Tarte Cosmetics has become a staple in makeup bags everywhere, from TikTokers filming GRWMs to celebrity makeup artists prepping red carpet looks. At the core of its popularity is its ability to nail both complexion and color, whether it’s a full-coverage foundation that somehow doesn’t cake or a mascara that refuses to smudge.

Although Tarte has evolved over the past couple of decades, it has stayed true to its roots, offering beauty products that perform like your ride-or-die favorites with ingredients that benefit skin. (We see you, Amazonian Clay Foundation and Maracuja Juicy Lip Plump!) Whether you're trying to control shine, fake eight hours of sleep, or just want a bulletproof base for summer weddings, there’s likely a Tarte product for that. Ahead, the best Tarte makeup products—editor-tested and endlessly praised by makeup artists—that deserve a permanent spot in your routine.

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Allure shopping market editor Angela Trakoshis applying the Tarte Shape Tape Radiant Concealer

Why we love it: If you love how the original Shape Tape hides redness and dark spots but you crave a glowier, more natural finish, the Tarte Shape Tape Radiance Concealer is your new go-to. It blends the same crease-proof coverage with light-reflecting pigments and a hydrating serum base, making it perfect for dry or mature skin—and, of course, an incredible undereye concealer. The result is a bright-eyed, lit-from-within look that feels like skincare with coverage benefits. It’s less matte, more fresh, and totally forgiving.

Tester feedback from Allure shopping market editor Angela Trakoshis

"I don't drink coffee, so I'm always on the hunt for makeup products that make me appear more more awake—and this concealer does exactly that. It's high in coverage to cover any discoloration under my eyes and has a pretty sheen to it, so it makes my under eyes look more radiant (hence the name) and awake." —Angela Trakoshis, shopping market editor

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Allure associate beauty director Sarah Kinonen applying Tarte Face Tape Foundation

Why we love it: The success of Shape Tape subsequently gave birth to the Tarte Face Tape Foundation, and like its predecessor, it brings serious coverage with a surprisingly lightweight, breathable feel. It smooths skin texture, minimizes pores, and blurs imperfections without ever looking mask-like or cakey. Plus, like a tinted moisturizer, it’s packed with skin-loving ingredients like hyaluronic acid and snow mushroom extract for a natural matte finish that doesn’t dry you out. Celebrity makeup artist Gregory Arlt is a huge fan of both the original Shape Tape Concealer and the Face Tape Foundation. “Traditionally, long-wear makeup can look—or feel—heavy or cakey. This modern formula gives the coverage and long-wear that one would need without looking or feeling like you have a mask on,” he tells Allure. “It’s amazing for hot or humid climes, especially in the summer months.”

Tester feedback from Allure associate beauty director Sarah Kinonen

"As you can see from the decrepit bottle, this foundation and I go way back. I've been wearing the full-coverage, long-lasting base for years due to its transfer-proof, can-be-worn-in-every-season formula. It evens out underlying redness and doesn't disrupt my oily complexion. It's truly the best!" —Sarah Kinonen, associate beauty director

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Allure commerce editor Sarah Han applying the Tarte Brows for Days Framing Gel

Why we love it: Prepare your brows for this multitasking secret weapon. The Tarte Brows for Days Framing Gel was made for anyone who wants definition, fuller-looking brows, and serious hold (without stickiness) in a single swipe. With hydrating, hair follicle-loving ingredients, it fills sparse areas, shapes unruly hairs, and sets everything in place all day long. The buildable formula never feels stiff or crunchy, and the tiny brush makes precise application effortless. It's basically brow lamination in a tube.

Tester feedback from Allure commerce editor Sarah Han

“Tarte's brow gel helps lift my brows, subtly, and gets me through the day without constant touchups. I love how fanned out the wand is because it means I don't have to be extra precise with my front hairs. I use the very tip of the applicator to maneuver my tail-end hairs in place without disturbing the brow pencil I've carefully mapped out below (this is key!).” —Sarah Han, commerce editor

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Allure editor in chief Jessica Cruel applying the Tarte Maracuja Juicy Lip Liner in Brown

Why we love it: Tart’s lip products are not to be underestimated. The Tarte Maracuja Juicy Lip Liner glides on like a balm but wears like a stain—hydrating, pigmented, and made to last. Infused with a 10+ superfruit complex, maracuja oil, and hyaluronic acid, it nourishes while delivering smooth, skip-free color. Whether you wear it to define your lips or as a base under gloss or lipstick, the formula holds its shape without drying or feathering.

Tester feedback from Allure editor-in-chief Jessica Cruel

"Being a Black girl who grew up in the '90s, I'm a connoisseur of brown lip liners. My current go-to is Maracuja Juicy Lip Liner in Brown from Tarte. My favorite thing about it is that there is no need for a sharpener; just twist up to get more. The formula is creamy going on, gives a few seconds to blend, but dries down to an immovable finish. I often pair it with my signature red liquid lipstick to give my lips definition." —Jessica Cruel, editor in chief

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Han applying the Tarte Go With the Faux Freckle Stamp

Why we love it: Freckles on demand? Heck, yes. The Tarte Go with the Faux Freckle Stamp lets you dot on perfectly placed faux freckles in seconds, giving you that sun-kissed, carefree charm without the risk of dangerous UV exposure. It stands out from other freckle stamps due to its unique, five-prong applicator. Plus, there are four shades to choose from that look believable on most skin tones, and the sheer formula melts into makeup beautifully. It’s fun, easy, and surprisingly wearable. “I love this freckle stamp; it’s so easy to use and it’s really beginner friendly,” New York City-based makeup artist Natalie Dresher previously shared.

Tester feedback from Han

"“I've been known to go, shall we say, overboard with faux freckles (though I say, who cares?) but Tarte's freckle pen is more subtle, so it does lend a more natural look when it comes to the individual freckles. On the flip side, because the pigment is subtle, you have to refill the applicator pretty frequently. Otherwise, a multi-point freckle pen is simply genius!” —Sarah Han, commerce editor

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Allure commerce producer applying the Tarte Tartelette XL Tubing Mascara in Brown

Why we love it: First off, this mascara is basically a lash extension in a tube, which is why it’s at the top of our faves for tubing mascaras. The Tarte Tartelette XL Tubing Mascara wraps each lash in a flexible, smudge-proof coat that resists flakes and raccoon eyes, while still coming off easily with warm water. It’s designed to lift, define, and dramatically lengthen without ever clumping or weighing lashes down. Ideal for long days and even longer nights.

Tester feedback from Allure commerce producer Sarah Hoffmann

“I was a brown mascara skeptic for a long time because if I'm going to spend precious morning time putting mascara on, I want drama. What's dramatic about a natural brown shade? Well, I'm mature enough to admit when I'm wrong, because Tarte's Tartelette Mascara has officially converted me to the slightly lighter side. The shade is a nice, true brown—not too warm-toned—and the stiff wand evenly distributes the product for long and fluffy lashes that manage to look dramatic and natural at the same time.” —Sarah Hoffmann, commerce producer

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Allure contributor Devon Abelman applying the Tarte Shape Tape Concealer

Why we love it: This iconic concealer has earned its status as a multi-time Readers' Choice Award winner for a reason. The Tarte Shape Tape formula delivers full, flawless coverage that instantly brightens dark circles, blurs blemishes, and sculpts the face without feeling heavy. It dries down to a natural matte finish that resists creasing and caking, even through long days and late nights. Makeup artist Alondra Excene likes Shape Tape for oily skin because it’s super-matte, full coverage, and waterproof. “I use Shape Tape on all of my underwater clients. I know once it’s set, it’s not going anywhere,” she says.

Tester feedback from Allure contributor Devon Abelman

“First of all, Shape Tape doesn't draw attention to dry spots or feel cakey on skin, despite its mattifying effect. It's formulated with hydrating ingredients, like mango seed and shea butter that leave skin feeling nourished and looking smooth instead of parched and patchy throughout the day. This amazing moisturizing consistency helps the concealer blend so well that it doesn't crease, too.” —Devon Abelman, contributor

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Why we love it: A thirst-quencher for your skin and your makeup routine, this coconut-rich primer doubles as skincare, flooding the skin with hydration and creating a smooth, plump canvas for foundation. Tart