Is the New Dyson Airwrap Worth $700?

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Dyson is releasing a new Airwrap, and it’s the best one yet. Have we said this before? Yes (four times in the last seven years). Do we mean it? Of course.
This time, though, the differences are clear. Many of us had to study the changes between models to truly appreciate the brand’s efforts to improve an already beloved device. The base has a different shape, and you’ll literally feel the changes to its motor in your face. And those are just our first impressions. Ahead, we dive into the Co-anda 2x—the strongest, fastest, and totally different Airwrap.
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A refresher: Dyson first launched the Airwrap Complete back in 2018, changing the way we style our hair. With six attachments and a base designed around the coanda effect (an aerodynamic phenomenon where high-velocity air causes moving objects, in this case, hair, to attach to a nearby curved surface), styling novices like me could achieve a bouncy, long-lasting, fresh-from-the-salon blowout at home. Pros could work even faster and more seamlessly with the various attachments and pack lighter when traveling domestically.
But while it was racking up accolades (including multiple Allure Best of Beauty Awards), Dyson was quietly working to further improve the styler. Over time, we saw a slew of new attachments (including much-needed longer barrels and a diffuser for curly and coily hair). Last year, the Airwrap I.D. hit the market with newly added Bluetooth capability (so it can connect to the MyDyson app) and even more attachments, making the Airwrap compatible with a whopping 19 heads. It was also made available as two different kits: one for curly and/or coily hair, and one for straight or wavy hair.
Now, Dyson is releasing the Coanda 2X in the US on July 8. (It was previously available only in Korea.) Ahead, three Allure editors test-drive the new device.
The Airwrap Co-anda 2x is the first iteration with visible changes to its base. It’s now oval-shaped, making it more ergonomic. It’s also 24 grams lighter than the Airwrap I.D. (so it’s less of an arm workout to style your strands).
Internally, the Co-anda 2x is equipped with Hyperdymium 2, a new, more powerful motor. This motor “doubles the air pressure without increasing noise,” says Fred Howe, a Dyson engineer. (That’s the “2x” in the name.)
Howe adds that the Airwrap has been updated to improve overall performance: “In use with the new attachments, it dries as fast as a full-performance hair dryer, has stronger Co-anda airflow for better hair wrapping and curling power, and can create straighter styles.”
Its six attachments include the totally new AirSmooth 2x, which my colleague, associate beauty director Sarah Kinonen, likens to the Airstrait. It lightly clamps down on hair to deliver tension and airflow to dried hair, straightening it with less frizz. It also includes updates to existing attachments, like the round brush.
Like the I.D., the Co-anda 2x has Bluetooth capability, but is usable with or without the app. The app records information about your hair (type, length, texture, and style retention) and creates sequences of settings for the most efficient way to use your device. We previously reported that using the app is great for those who aren’t confident wielding a styler or want to get to know their hair a little better. “There's a lot of info packed into their concise questionnaire, and if the app really factors all that info for you, then it will help create the results you are looking for,” hairstylist Devin Toth previously said, but added that hairstylists may not need this capability. “For me, it's just easier to think about what look I am trying to achieve on which hair type.”
The Co-anda 2x will be made available to consumers in curated kits (one for curly and/or coily hair, and one for straight or wavy hair). Allure staffers tested the kit for straight or wavy hair, as the one for coily/curly hair is still being shipped to the US.
Senior beauty editor Jesa Marie Calaor before using the Dyson Airwrap Co-anda 2x (Straight and Wavy) on wet hair.
Calaor after using the Dyson Airwrap Co-anda 2x (Straight and Wavy) with the AirSmooth 2x attachment.
Calaor after re-wetting hair and using the Dyson Airwrap Co-anda 2x (Straight and Wavy) with the Round Volumizing Brush 2x attachment.
“I went into my test a little too confidently. As someone who’s thoroughly tested every Dyson tool, I thought, I can figure this out without reading the instructions on the box. Big mistake.
“I prepped my wavy hair with Briogeo Blow Dry Perfection & Heat Protectant Crème, combing it through before tying off a section of my strands. I eagerly reached for the new AirSmooth2x attachment, since Sarah [Kinonen] had compared it to the AirStrait, which I regularly use. I quickly found that it isn’t like the AirStrait that takes your hair from slightly wet to straight. It left my hair looking frizzy with kinks. The AirSmooth 2x, instead, is ideal for finishing almost-dry hair and adding a glossy sheen (which is what I would have learned had I read the directions). I styled half of my hair with it, but found that it snagged and was a little bit awkward to maneuver down my long hair.
“I ended up re-wetting my hair and swapping the AirSmooth2x for the round brush attachment. I typically gravitate toward the round brush when I use my Airwrap I.D., so I was excited to see how this one compared—and I loved using it. It dried my hair fast, creating bouncy waves and curls that were shiny and resilient. The grip felt comfortable, and I was able to dry my hair in under 10 minutes.
“After hitting my curls with the cool shot, letting them set, and spraying them with Oribe Superfine Hairspray, I wore the style in New York City’s excessively hot subway, to the gym, and to the office—and it remained glossy and bouncy. I didn’t wash my hair for four days, and while the waves loosened slightly, they remained impressively intact.”
Associate beauty director Sarah Kinonen before using the Dyson Airwrap Co-anda 2x (Straight and Wavy) on wet hair.
Kinonen after using the Dyson Airwrap Co-anda 2x (Straight and Wavy) with the AirSmooth 2x attachment.
“I have long, fine, color-treated hair that’s super dry at the ends, which is why I don’t typically use hot tools. (I’d consider myself a good—no, probably the best—candidate to test this because I’m an idiot with hot tools.) When I plugged in the new Airwrap, I noticed its design was more ergonomic than previous models. Its base is oval-shaped, which was nice, but I still found it heavy overall, and the cord felt bulky and annoying.
“To test this new Airwrap, I washed my hair, towel-dried it, and put a small dollop of Dae Mirage Mist Leave-In Conditioner throughout my lengths. Then I dried my hair with the dryer attachment. It is so strong (comparable to the Supersonic, which I have some experience with), and zapped the excess water from my hair in less than two minutes.
“I replaced the dryer attachment with the new Airstrait attachment, which, admittedly, took time for me to figure out. (I used it upside down at first.) Once I had it positioned correctly, I pushed the On button and gradually ran it down my hair. It smoothed my strands immediately, bringing down frizz and straightening the section. I repeated this until I was finished smoothing my entire head of hair. It honestly probably took less than two minutes; I don't have a lot of hair despite how long it is.
“Two points of frustration: I had to press the On button every time I worked with a section. It felt awkward, but the Dyson team told me that I wouldn’t have to hit the button every time I finish a section if I connected to the brand’s app. (I’m not a fan of connecting anything to an app.) I also found that this attachment got extremely hot. I had to use an oven mitt to remove it from the base. All this to say, the tool was relatively easy to figure out, is faster than its predecessor, and comes with some cool new attachments. If someone is already considering investing in an Airwrap, I’d recommend this one over the original (even with the $100 price increase) due to the new tech alone. Just be careful when changing out the attachments—they can get uncomfortably hot!”
Social director Kassidy Silva before using the Dyson Airwrap Co-anda 2x (Straight and Wavy).
Silva after using the Dyson Airwrap Co-anda 2x (Straight and Wavy) with the 30mm Co-anda 2x Curling Barrel attachment.
“I have never met a Dyson Airwrap that I didn't love, and the Airwrap Co-anda 2x is no exception. When you ask yourself, Who has more than one Dyson? Why? It's me. I'm that girl. I finally parted with two from my collection this year, and I've been waiting for this launch for months to fill the void. (My hot tools shelf has been sad, okay?)
“With ultralong hair, having a multi-tool that dries quickly, has long barrels, and is easy to use is nonnegotiable. The latest Dyson checks all the boxes. With prior models, if I was in a time crunch, I would pull out my Supersonic to get my hair about 85% dry before finishing and styling with my Airwrap. The improved motor is certainly closer to the Supersonic because I didn't have to switch devices, but I'm not ditching my dryer just yet. If I'm not going for a styled look or am using another hot tool, I would still reach for the Supersonic.
“About my hair: I have naturally wavy hair that has changed dramatically in the past year due to pregnancy and the postpartum period, so the efficiency of the Airwrap and how I use it has also changed. Currently, I'm at a medium thickness with a boatload of postpartum hair loss coupled with stress alopecia. My method of using the device has stayed nearly the same, but the time it takes is very different depending on my hair density. Right now, my styling t
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