16 K-Beauty Amazon Prime Day Deals 2025 You Can Shop Early

17.06.2025, 13:44 allure.com

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Hear ye, hear ye—summer is officially here, which means the best K-beauty Amazon Prime Day deals are right around the corner. Now that the details of the big day(s) have been dropped, we can hardly wait any longer. Thankfully, the retailer is blessing us with some early deals, and with last year’s selection as a reference, we’re starting to piece together what will likely be on sale again. And trust us, you won’t want to miss out (we've been there, the regret is real). We adore these products, and the proof is in the photos and testimonies below.

As you probably can tell, K-beauty products are already known to be pretty affordable (Cosrx, Anua, and Beauty of Joseon, we see you and we love you), but we'll never grumble about a discount to sweeten the deal. So, while it's prime time to welcome these gentle yet effective K-beauty products into your routine, we implore you to go for it. Now, here are the best early K-beauty Amazon Prime Day on sale right now, plus a handful of educated guesses as to what’s to come.

Want more Amazon Prime Day 2025 deals? Lucky for you, we've rounded up the buzziest Amazon Prime Day beauty deals and the best Amazon Prime Day hot tool deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

Beauty of Joseon

Amazon

Beauty of Joseon's Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination skin. "It's so lightweight yet packs a punch of hydration, and the gel texture gives my skin an immediate cooling/calming effect every morning," says commerce editor Sarah Han.

Sarah Han applying Beauty of Joseon's Red Bean Water Gel

Cosrx

Amazon

Niacinamine is one of our favorite brightening, tone-evening, and acne-fighting ingredients—after all, it does a bit of everything. Drop The Niacinamide 15 Serum into your cart and then dispense a few drops (ha) onto your face every day and night to reap the benefits.

Isntree

Amazon

Isntree's ultra-hydrating Hyaluronic Acid Natural Sun Cream is an editor favorite, especially for drier skin. "I can usually skip moisturizer when I reach for this because my combination skin would find it a bit heavy otherwise, but it makes my skin look so fresh and radiant," says Han.

Devon Abelman applying the Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment

Elizavecca

Amazon

A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramide 3 and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat,” says contributor Devon Abelman, who colors her hair every month. "I rinsed it out after about three minutes, and my hair felt like cashmere.”

Unove

Amazon

Unove’s Deep Damage Hair Treatment Mask is a big help for damaged hair, using silky keratin-PF and 31 collagen, amino acids, and plant extracts to tackle roughness and frizziness.

Aromatica

Amazon

Aromatica’s Rosemary Root Enhancer is a breath of fresh air for your scalp, promoting healthy growth and a balanced biome to combat buildup and dandruff. Bonus points for the gentle, herbal scent.

Fwee

Amazon

In this sweet duo, you’ll get a full-size Fwee Glowy Jelly Pot—a bouncy lip and cheek tint—and a keychain version, which features a tiny portion of the product, and looks so cute as a bag charm.

Contributing commerce writer Annie Blackman applying the Fwee Glowy Jelly Pot

Etude

Amazon

Etude House's Marker Lip Tint became an instant classic for Blackman. “This tint never leaves my purse. I love the unique shape and applicator, subtle color payoff, and subtly sweet taste.” She adds that it layers perfectly with lip gloss.

Tirtir

Amazon

Locking down our makeup amid the melty summer heat is an absolute must, and Tirtir’s Waterproof Setting Spray is one of the good ones. The formula contains heart mint and green tea extracts for added hydration.

Han wearing the Etude Dr. Mascara Fixer

Etude

Amazon

“Since I have notoriously short, stubby Asian lashes, it makes sense that a K-beauty product helps boost them,” says Han of the priming Dr. Etude’s Mascara Fixer. “The formula I use is clear and barely noticeable, but it creates a strong grip when you overlay mascara, adding volume, length and long-lasting curl. The curl is the major benefit.”

Cosrx

Amazon

We adore Cosrx's Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and enhances the absorption of our subsequent heavy-hitters, such as our expensive serums and creams. It's simple math, really.

Han applying the Cosrx Advanced Snail 96 Mucin Power Essence

Nicola Dall'Asen applying the Ma:nyo Pure Cleansing Oil

Manyo Factory

Amazon

“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo's Pure Cleansing Oil has been my go-to,” says Allure senior news editor Nicola Dall'Asen. "When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It's the only reason my facialists are always telling me there's no need for extractions."

Dr. Althea

Amazon

“My main metric for cleansing balms is how easily they remove makeup (specifically eye makeup) and how soft my skin feels afterwards,” says commerce producer Sarah Hoffmann. “Dr. Althea's Pure Grinding Cleansing Balm checks both of those boxes. The formula emulsifies so well and melts mascara, eyeliner, and the rest off like a total dream.”

Sarah Hoffmann applying the Dr. Althea Pure Grinding Cleansing Balm

Innisfree

Amazon

Jeju cherry blossom is the key player in Innisfree's Cherry Blossom Glow Jelly Cream, which amps up glowiness with the help of niacinamide and betaines, a hydrator derived from sugar beets. "I love how hydrating yet deeply moisturizing Innisfree's Dewy Glow Jelly Cream is," says associate beauty editor Annie Blay. "The clear gel doesn't evaporate on the skin but hydrates with a cooling lightweight feel that lasts all day."

Annie Blay applying Innisfree's Cherry Blossom Glow Jelly Cream

Sarah Y. Wu applying the Aestura Atobarrier365 Bubble Cleanser

Aestura

Amazon

"I have mild rosacea and a lot of dry patches on my midface, and I immediately swap to Aestura's cleanser when they flare up," says Allure contributor Sarah Y. Wu. "From a practical standpoint, it's easy to coat my entire face evenly because of the bubbly texture, but it also just feels really nice. More importantly, this cleanser always leaves my skin incredibly smooth, soft, and soothed."

Peripera

Amazon

These lip stainds are incredibly affordable and last the entire day. "Touchups are very minimal even after heavy meals," Han says. “The wear is super comfortable, despite how long-lasting the formulas are." She preps her lips with a clear lip balm and wipes away the excess before applying it.

Han applying the Peripera Ink Velvet Lip Tint

The official K-beauty Amazon Prime Day deals have yet to land, so keep an eye on this page as we start uncovering and adding more recommendations. Happy shopping!

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