Is It Just Me, or Does Hailey Bieber's Hair Look a Lot Darker?
Come summertime, many people find themselves enchanted by the sunshine and lighten up their hair color with the season. But Hailey Bieber is not many people! The model and Rhode founder may have just bucked the “going blonde for summer" trend with what certainly appears to be a new twist on her go-to brunette, not to mention her darkest shade in a long time.
Bieber was a guest at the Business of Fashion Business of Beauty Global Forum, where she spoke about selling Rhode to E.L.F. Beauty, as well as what's next for her and the massively successful brand. (Maybe you saw the headlines?) She wore an animal print dress, peep-toe shoes, and her signature sheer, barely there nails, but what I instantly zoned in on was her hair. Bieber's hair has long been a dimensional medium brown with expertly placed ribbons of color woven throughout, but her Business of Beauty shade looked more chocolate than caramel, amplified by lots of light-reflecting shine. She paired it with flushed cheeks—probably the work of a Rhode Pocket Blush—and earthy rose lips, with a similar color dusted across her lids.
Compare this color to the one Bieber posted on Instagram just a few days ago in a summery carousel full of oceanside inspo. In those photos, her hair definitely looks lighter, similar to the signature “Hailey Bieber brunette" we know and love. But in a recent Rhode photoshoot, it appears to be just a teeny bit darker and more dramatic. Maybe it's a hair gloss or glaze, which can be used at home to boost color and shine between salon visits. Maybe it's a tiny tweak to her color—subtle changes can make the biggest difference!—or simply a trick of the light. But one thing is for sure: it's gorgeous, and a very compelling reason to skip the bleach and the highlights and go a little darker for summer.
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5 of July 2025
