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We spend most of the summer trying to avoid getting a sunburn. However, faking the look with sunburnt blush is TikTok's latest favorite makeup trend, and we're not mad at it. While we would never endorse burning yourself on purpose, there is something about that flushed, sun-drenched look that's so pretty.
It's easy to see why the look is gaining popularity. It gives you cute and innocent vibes similar to "E-girl" blush and is so fresh and natural-looking. It's hard to trace the look's exact roots on TikTok — many videos reference a mix of Hailey Bieber's 2019 Pop magazine shoot and Iris Law's "Get Ready With Me" video from the same year — as the sunburnt look has been floating around for some time now, but it's certainly gained popularity over the past few months.
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This content can also be viewed on the site it originates from.
However, we're definitely seeing a shift toward more youthful flushes on the red carpet in real time — Beiber and Addison Rae are major fans of the look, and Bella Hadid sported some flushed cheeks at this year's Met Gala. Instead of a lifting placement high on the cheekbones, celebrities and their makeup artists are opting for a softer, more natural placement right on the apples of the cheeks, which gives more of a just-came-in-from-the-outdoors effect than a majorly sculpted look.
This content can also be viewed on the site it originates from.
This content can also be viewed on the site it originates from.
This content can also be viewed on the site it originates from.
"The sunburnt blush look is huge right now because trends in makeup are moving away from overdone to fresh and natural on the skin — the clean girl aesthetic, if you will," makeup artist Cortney Hart told Glamour. "A flushed apple on the cheek that carries over the bridge of the nose is youthful, playful, and reminiscent of a long day on the beach. It's chic and effortless and perfect for summer."
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When it comes to technique, there are two things to take into consideration: the tone of your blush and placement. "It's best to use warm rosy tones that look similar to how the sun or maybe some exercise would cause your skin to flush. It really does depend on your skin tone," says Hart. "I like to use creamy and slightly sheer formulas to keep the look glowy and natural." She recommends MAC Glow Play Blush in Blush, Please, while TikTok likes E.L.F. Putty Blush in Maldives. A lipstick or stain is also great for that natural, lived-in vibe.
This content can also be viewed on the site it originates from.
This content can also be viewed on the site it originates from.
The placement is what really sets sun-kissed blush apart from the other blush trends circulating right now. Instead of on your upper cheekbones, place blush on the spots where you naturally burn. "This look is achieved by carrying your blush high on the apples of the cheek and across the bridge of your nose," says Hart. "I like to blend slightly downward to mimic the sun."
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This story originally appeared on glamour.com.
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