The 18 Best Mascaras ELLE Editors Will Never Stop Buying

01.11.2022, 16:06 elle.com

The number one true sign of a good friend is one who doesn't gatekeep the product that keeps them looking their best. Here at ELLE, we're all about sharing. Along with perfumes, foundations, and favorite methods of hair removal, once you find the thing that works for you, odds are you'll become loyal and preachy about it. I love a beauty product that much, I gush so hard I'm in fear of somehow landing on the board of the company. Even if my friend has the exact opposite lash goals that I do, I won't stop until they acquiesce to my choices. After all, it takes years of testing to find the best mascara for length or volume, are smudge-free, and all those other minute details we focus on. My personal preference is a product that separates my lashes, will last all day, and come off easily with a cleansing balm. When I found that, I wasn't letting it go.