We're Inching Closer to Renaissance Visuals With Beyoncé's New Tiffany & Co. Campaign

12.10.2022, 14:09 elle.com

Still waiting on Renaissance visuals? Here’s a little something to hold you over. Beyoncé stars in Tiffany & Co.’s new “LOSE YOURSELF IN LOVE” campaign video, a flashy, disco-inspired clip set to her track “Summer Renaissance.” With its dance floor setting, luxurious wardrobe (styled by Marni Senofonte and Patti Wilson), and high energy, it’s the closest thing we have yet to a music video from the singer’s Renaissance era. The Mark Romanek-directed visual was inspired by Studio 54, much like the album itself, which is soaked in disco and house influences. In fact, “Summer Renaissance” interpolates Donna Summer’s 1977 hit “I Feel Love,” making it the perfect soundtrack to the Tiffany ad celebrating self-love and individuality. Joining Bey in the lively club are 90 cast members, dancing to choreography by Fatima Robinson.