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On September 25, Rihanna announced she would be the halftime headliner at the 2023 Super Bowl. To share the news, she posted a photo of her recognizably tatted hand holding an NFL football in the air. Her caption was a simple-but-effective period (“.”), which can only be described as the keyboard equivalent of dropping the mic.
bviously, this announcement shocked the internet. After all, the singer hasn’t released a new album in six years (she dropped her magnum opus, Anti, in 2016), and she hasn’t given a live performance in more than five. Instead, her focus has been on building her business empire comprised of Fenty Skin, Fenty Beauty and Savage X Fenty.
But by using the Super Bowl as her comeback, it’s clear that a new age of Rihanna — one that converges her music, fashion and beauty endeavours — is coming. Let’s examine the evidence, shall we?
Since her first album in 2005, Rihanna’s artistry has been defined by distinct eras. She entered the music scene with her Caribbean-inspired album Music Of The Sun, then adopted a darker image and sound with Good Girl Gone Bad before becoming the red-haired party girl with Loud. Throughout her career, each new album has illustrated a shift in her life — a different version of her. And it’s this type of experimentation that has made Rihanna the richest female singer in the world.
