Best of Beauty 2022: Lips

20.09.2022, 09:40 allure.com

Allure staffers always joke that the one of the biggest challenges of beauty journalism is coming up with inventive ways to make regular ol' lipstick sound new and exciting, but when we test for the Best of Beauty Awards Lips category with arms fully imprinted in swatches, the words just tumble out: Silky. Vivid. Sheer… each one is unique, which leads us to another challenge of beauty journalism: determining which ones are the best.