What to do with clothes you no longer wear

25.08.2022, 11:06 bbc.com

Model Ellie Jolliffe says she was shocked at the amount of waste she saw when working on modelling jobs, in particular for e-commerce companies. "I've been on shoots where there are boxes and boxes of deadstock - clothes which are no longer on sale. They've never been worn. No-one wants to buy them. Tonnes of unused clothing goes to waste." The 20-year-old Londoner began studying sustainability. She found herself queuing for castings while reading books on the environmental and human impact of fashion. "I figured out pretty quickly that I needed to lay down some boundaries in terms of who I'd work with," she says. She also realised she had to change her own habits. "I would often do cheap fast fashion orders, especially before events," she says. "A lot of the clothes I bought then are still sitting in my wardrobe, unused." Now, Ms Jolliffe buys second-hand clothes from eBay, charity shops or kilo sales.