25 best asian-owned skin-care brands to support now and always

30.05.2022, 12:38 allure.com

The American beauty industry wouldn't be what it is today without the influences of Asian skin care. Without brands like Amorepacific, Shiseido, and Innisfree, we wouldn't have witnessed the meteoric rise of Korean skin care and Japanese beauty here in the States. But more importantly, we have to give credit to the influential Asians and Asian Americans sharing their in-depth knowledge, cultures, and visions through blogs, YouTube, Instagram, and so many other platforms. Without them, much of the American population wouldn't have welcomed sheet masks, cleansing balms (let alone, the double-cleansing method), and cushion foundations so readily into their routines.