Why the Russian McDonald's clone is failing

11.07.2022, 12:06 english.nv.ua

After McDonald's closed all its restaurants in Russia, the "Vkusno i tochka" ("Tasty, Period") chain – a virtual clone of the famous U.S. brand – promptly opened in its place. However, beer, mold on buns and expired cheese sauce have been spotted in the chain’s restaurants in just three weeks. Pushkinskaya Square in Moscow was crowded in mid-June: with large numbers of people gathering for the opening of the new chain near the building where the first McDonald's restaurant in Russia opened in the 1990s.