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Meet the Lip Stain That Looks Better the Longer You Wear It

allure.com

Meet the Lip Stain That Looks Better the Longer You Wear It

TL;DR:

As beauty editors, we love having fun with our makeup. But what’s even better is when the product is genuinely fun to use, and the results are good enough that we find ourselves reaching for it again and again. The Aprilskin Hero All Day Plumping Lip Stain checks all the boxes.

Let’s start with the fun part: it goes on *gold*. Yes, really. Whether you’re lining your lips or swiping it on for all-over color, the gilded gloss goes on with a high-shine finish that then wipes away (with a damp cloth) to reveal the prettiest rosy-pink stain underneath.

But what makes this lip stain the one we keep going back to is that it lasts, like through multiple sips of coffee, lunch, and even an afternoon Diet Coke. The transfer-proof formula keeps pigment in place all day, while hydrating ingredients (hyaluronic acid and jojoba seed oil) keep our lips looking full and feeling comfortable.

Turns out, this lip stain is worth its weight in gold.

Aprilskin Hero All Day Plumping Lip Stain is in the October Allure Beauty Box.

Aprilskin Hero All Day Plumping Lip Stain

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11 of October 2026

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