PSA: These Best of Beauty Winners Are Discounted for Amazon Prime Day

06.10.2026, 11:56 allure.com

Allure's Best of Beauty Awards are basically our Olympics—except it happens every year, whew—so of course it's second nature to rave about them all year round. And even when the next round of winners is announced, as you'll soon see, we'll keep gushing about winners from years past. (That red seal is not something we take lightly!) As readers who are well-acquainted with Amazon Prime Day, we'll cut to the chase: These are the best of the best Big Deal Days beauty markdowns to shop right now through October 7. We recommend these skin-care, hair-care, makeup, and fragrance picks with our whole chest. Happy shopping!

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Rogaine

Amazon (2-Pack)

Has there been a hair-loss treatment that's been talked about as much as minoxidil? After all, minoxidil and finasteride are the only two treatments approved by the Food and Drug Administration (FDA) to help treat hair loss. Yup, no wonder it's earned a spot in the Best of Beauty Hall of Fame with nine total wins.

As long as you're committed to using it daily (the nozzle applicator helps distribute the product very neatly to affected areas), it can result in real, viable hair growth in 90 days. "Topical minoxidil helps to prevent shedding of hair," says Rebecca Marcus, MD, a board-certified dermatologist in Dallas. It also produces "increased hair thickness and density," Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama, adds.

Caudalie

Amazon

Bring the French pharmacy to you, no plane ticket needed. Formulated with Caudalie's crown ingredient, resveratrol—an antioxidant powerhouse extracted from grapes—this silky, milky serum feels as refreshing on the skin as it sounds. Studies in lab settings show that the star active helps increase collagen production, which, as we all know by now, decreases as we age. Add in plumping peptides and hydration-attracting hyaluronic acid, and you've got a winner.

“It’s this serum I measure every other one against, and so far, nothing has beaten it,” attests managing editor Alessandra Foresto. “It's hydrating even on my eczema-prone skin, and the silky finish makes a great base for makeup. I can visibly see my skin looks smoother and glowy with consistent use.”

Elemis

Amazon

Dry mature skin can benefit from gentle exfoliation, but with an emphasis on the “gentle.” Luckily, Elemis' Dynamic Resurfacing Facial Pads fit the bill, with a formula powered by lactic acid (a gentle alpha hydroxy acid or AHA) and papaya-sourced enzyme exfoliants like papain to make quick work of dead skin cells. That way, your subsequent serums and moisturizers do their jobs better, too.

“These are gentle enough that you won’t damage your skin at home, but still give an almost instant smoothing and brightening effect,” says Michelle Ventresca, an esthetician based in Woburn, Massachusetts.

Bobbi Brown

Amazon

There are certain makeup products that stay in our rotation, no matter how many years go by, and Bobbi Brown's eye shadow sticks are one of those. For one, the shade range is as vast as it is wearable, from everyday, no-brainer neutrals to shimmers that don't require makeup-artist skills to master. As for the formula, these babies have an extra-smooth, tug-free glide that we can't get enough of.

Paula's Choice

Amazon

If you couldn't tell by the name—or you haven't walked through the skin-care aisles of Sephora, like, ever—peptides are a prized ingredient for firming skin and softening the look of wrinkles (with consistent use, of course!). The lightweight gel-cream texture is perfect for layering under makeup—it moonlights as a hydrating primer—and fails to pill, even throughout the day.

Allure creative producer Sydney Malone applying the Paula's Choice

Shark

Amazon

LED masks seem like a dime a dozen in today's beauty landscape, but few hold a light (get it?) to Shark's CryoGlow. One huge bonus our editors call out with each review? The built-in cooling/depuffing undereye patches that have three levels of intensity (or you can turn them off entirely).

Aside from that, the four preset routines are super easy to navigate and toggle through: Better Aging (wrinkle-smoothing, collagen-boosting); Skin-Clearing (reducing acne and redness); Skin Sustain (brightening); and Undereye Revive. I love that my mode of choice (Better Aging) is only six minutes—as an impatient person when it comes to “extras” in my skin-care routine, I appreciate the comparably shorter treatment time.

Laneige

Amazon

Hello, milky goodness. Laneige's Cream Skin Toner & Moisturizer is officially a two-time Best of Beauty winner, which means we extra adore its lightweight, hydration-packing formula that makes our skin look 10x dewier and more refreshed with each pat, pat, pat. Ceramides, peptides, and white leaf tea water come together to strengthen your barrier—transepidermal water loss (TEWL), who?—and soothe irritation, stat.

EltaMD

Amazon

ICYMI: We have a Breakthroughs category within our overarching Best of Beauty Awards, and it's the hardest category to claim a spot in. We really dig into the studies, brand research, and consult third-party experts—you've got to be bringing something totally new to the table.

EltaMD's UV Skin Recovery SPF 50 does just that, marrying a supremely soothing, amino-acid-infused formula with a green redness-reducing tint that blends into an invisible finish, no matter what skin tone or level of redness you have (including none!). It's so sheer, lightweight, and elegant that our testers were floored when they found out it was a 100% mineral formula.

Isdin

Amazon

A sunscreen brand tennis star Carlos Alcaraz supports and uses on the tennis courts? (He is an ambassador, but have you seen how brutal those court conditions can get?) Not only does ISDIN bring the UV protection with SPF 40, but it also gives your complexion a much-needed boost of hydration—thanks to hyaluronic acid, vitamin E, and Mediterranean algae—all without feeling heavy or aggravating breakout-prone skin.

Aestura

Amazon

PSA to the parents reading this: Aestura Atobarrier365 Lotion is just as beloved by our childless editors as it is by our wonderful moms and dads. Why? The stars of this face and body moisturizer are barrier-strengthening ceramides and a blend of moisture-locking ceramides, fatty acids, cholesterol, and niacinamide—resulting in a sensitive-skin-friendly formula that takes care of dryness and irritation, period.

Beauty of Joseon

Amazon

Most of our editors swear by double-cleansing—it's the only way I, in particular, feel like I've gotten every centimeter of makeup and gunk off. Beauty of Joseon's Ginseng Cleansing Oil does the hard work for you, and feels relaxing as you massage it in. (Trust, a little extra time spent on pore-ridden areas like the nose and cheeks is well worth it.) At the heart of the formula is soybean oil, an ultra-gentle cleansing agent, and ginseng seed oil

Global senior director of commerce audience & analytics Lexi Herrick applying the Belif Aqua Bomb Cooling Eye Gel

Belif

Amazon

What's better than a hit of cooling hydration first thing in the a.m.? Our sleepy undereyes are forever grateful for Belif's Aqua Bomb Cooling Eye Gel, which has a caffeine-packed formula dispensed via a ceramic tip—a duo that never fails to wake us up.

Cyklar

Amazon

Skin care that smells incredible? Yeah, we know a thing or two about that—just take a peek at any Allure editor's bathroom. In addition to hugging your skin in a warm blend of vanilla, musk, and ambrette, Cyklar's body oil instantly soothes dry patches with a multi-oil blend (hi, safflower and castor seed oils), brightens skin tone, and offers antioxidant protection. (Hey, there's still some time to let your limbs loose in this in-between, not-too-cold-yet weather!)

Dolce Glow

Amazon

Self-tanning divas and beginners alike: Dolce Glow's tanning mousse is seamless to use. With proper exfoliation prior, it's hard to mess up even application with this airy, radiance-boosting formula. Apply with a mitt in circular motions, wait two to six-plus hours (depending on your tanning goals), and rinse off for an easy-breezy sun-kissed look—sans UV damage, of course.

"The real wow moment came after washing it off—it looked exactly like a professional spray tan," says former commerce writer Lily Wohlner. “No streaks, no patchiness, just an even, airbrushed finish.” Did we mention the color lasts a solid week, even with regular showering? Done deal.

Crest

Amazon

Ah, the crest of the whitestrip. While there have been iterations of this classic—most notably, a set with an LED light—Crest Whitestrips have persisted throughout the years as a reliable–and American Dental Association (ADA)- approved- teeth-whitening treatment. These no-slip strips claim to bump teeth up to 19 levels whiter in 22 days—but, as always, be consistent. Million-watt smile, here we come.

Salt & Stone

Amazon

Are you team antiperspirant or deodorant? If you're the latter and just need help in the odor department, you can't go wrong with any scent from Salt & Stone. (We love the woody Santal & Vetiver, for the record.) This goes-on-sheer formula also helps soothe and hydrate underarms with postbiotic lactobacillus ferment, which is said to help skin retain moisture and help protect it against external stressors.

Touchland

The hand sanitizer that made public hygiene look cute and fun? Yes, it's a six-time Best of Beauty winner, naturally. Available in countless yummy scents, such as Beach Coco, Berry Bliss, Cotton Candy, and Vanilla Blossom—as well as adorable collaborations with the likes of Sanrio's Kuromi—it's not surprising that Allure editors have a mist for every bag they own. (Note: Staying germ-free is vital, even if it's not always so colorful!)

Allure managing editor Alessandra Foreso applying the Touchland Hand Sanitizer

Shark

Amazon

Shark has been shaking up the hair-tool industry since 2021, but the brand's crown jewel might just be the FlexStyle Air Styling & Drying System. “I have thick, curly/wavy hair and blow-drying or styli