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There is no doubt that online marketing is an excellent way of putting startups and established businesses on a relatively fair playing field.
However, it is essential not to put offline marketing entirely off the table. You can still attract quite a lot of traffic by marketing your business offline.
Understandably many business people have an over-reliance on digital marketing and have no clue about offline marketing. This post highlights some practical tips on offline marketing that can help take your business to a whole new level.
Issuing business cards is among the oldest methods of promoting a business, which still works in the digital age.
Traditionally business people would give business cards to the people they contact or visit their premises for the first time, which is understandable considering creating business cards may not have been as easy as it is today.
With a few bucks, you can have thousands of cards today. The best way to succeed with business cards is to leave them everywhere, such as at the library in the middle of books relating to your field of expertise, pinning some on a public notice board, hotel receptions, and any other place where people frequent.
You can even incorporate technology on your cards by embedding a QR code that can lead customers to your website using their phones.
Branded merchandise is also a great way of marketing your brand offline. There are many branded items to choose from. However, the best options would be items the user will frequently use, such as pens, mugs, caps, bookmarks, phone cases, or anything else you could think of.
You could be willing to use branded merchandise for marketing your business but wonder where to source branding services. Your best bet will be using a corporate swag service provider with experience providing branded products for business.
While your company vehicles may not be merchandise, you may want to consider wrapping them with your brand. It makes for a cost-effective way of getting your brand out there.
Posters, banners, and billboards are an excellent way of putting your brand in front of as many eyes in your city as you can. When setting up billboards, you must be careful to place them strategically like intersections, crowded streets, and roads that tend to have traffic snarl-ups.
Like with business cards, you can add a QR code to help lead prospective clients to your business. This option can be relatively expensive for startups, but you can start where your budget allows and upgrade as you scale.
Offline and online campaigns tend to complement each other. When prospective clients see your brand offline and online, they will likely trust you more.
Events are a great way of gathering people. You may not even need to participate in pulling the crowds. However, you may need to pay organizers if you intend to have a booth on location, which you can use to offer free expert advice or merchandise.
Also, you may want to participate as a sponsor of an event. You do not have to do it alone. Often several entities organize one event so that you can join up with them.
The best thing about sponsoring is that your brand gets a prominent position in the event. For example, you can have teams wearing branded merchandise if it is an athletic event.
There are many other ways of promoting a business offline. But the options listed in this post are among the most effective. However, treating your customers well beats strategy. So, let customer experience be the center of your focus, and they will become the best source of business through word of mouth.
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