Writing for the web is very different from writing for print or other medias and needs to be treated differently accordingly.

Wiliam receives constant requests for online copywriting services, and so I thought I'd jot down a few things to consider when thinking about the content of your site, blog or tweets.

Studies have shown that reading speed online is slower by 10-30% than reading speeds obtained offline.

A look at the fundamental and obvious rules / patterns when it comes to colour and web design. Like design 'templates' on the web, colour 'templates' also play an important role.

The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.

The answer to this question appears to still be debatable, with many companies boasting the benefits which they have leveraged from injecting Twitter into their business strategy, whilst others still argue that it is a 'fad' that is soon to

It is a given that your website will have some means of contact within it, whether it be phone numbers, contact forms, live chatting or a mailing address - the question however is what method is the best for your

Banner ads perform two key roles 1. Qualified traffic and 2. Branding. So what makes a good banner ad?

are important. The question is how far you go with it...

The iPhone has successfully positioned itself in second place, with Nokia still continuing to lead the number of mobile devices in circulation - with Blackberry closely following the iPhone.

Here are some reasons why you might want to think a little more about that next big technology purchase.

Is your company involved in social media marketing? Y/N?

The power of a Wordpress blog is often overlooked, it is not just another channel that ties up resources in your company. It can be the tipping point for numerous marketing initiatives - here are a few.

Being a developer it is important to ensure the delicate balance of caffeine and carbohydrates is in alignment. The morning should start with at least 2 cups of coffee and some kind of fatty/greasy/sugary delectable to get you through the

The theft of content on the internet is rife, with up and coming 'SEO experts' using other peoples content to increase page count, drive traffic and increase topic relevance, all at the detriment of the internet as a whole.

Search advertising rolls on, and a recent report confirms this. While not altogether surprising, the most expensive keyword terms in Google, Yahoo and Bing are interesting.

So, you have approved your specification and design concepts. The development is progressing well and is nearing completion. After giving your final feedback, at some point soon, your site will need to 'go live' onto the Internet for all to

The growth of social networking sites over the past year has been significant, according to Nielson Australian users spent 1.6 Million hours on Facebook and Twitter in June 2009, this is a 100% increase from June last year! According to

Sure, social media sounds like a great idea. After all, everybody's doing it - with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you've got to work

There are countless books, and online resources on how to develop a web service, and there are also some handy tips on how to create a good web service. However, there are few things that get missed, especially in the