Based on the first 10-days of the 2008 Summer Olympics from Beijing, more than 196 million viewers have watched some portion of the games.В Comparably, this is now the fourth most-watched event in U.S. history behind the 1996 Atlanta (209

Flirting since last year, the makers of the video game industry's most popular franchises, "Madden NFL" and "Grand Theft Auto," moved closer to marriage Monday

Beginning Sept. 15, Chris "Mad Dog" Russo will host The Mad Dog Sports Show weekday afternoons from 2 to 7 p.m.

Clear Channel Radio Monday (Aug. 19) extended the contracts of six key senior executives: Evan Harrison, Susan Karis, Mark Kopelman, Gene Romano, Tom Schurr and George Toulas

Meredith Corp. has tapped Dana Points, executive editor at Condé Nast's Self, to fill its top editor slot at Parents.

Georgia's Interior Ministry said the action was not anti-democratic, but Russian broadcasts could not be allowed to "scare our population"

Almost two-thirds of the top 30 newspaper Web site list recorded double-digit percent increases in unique traffic in July, according to the latest data from Nielsen Online

Andrew Swinand has been named to the newly-created position of president of global operations, Starcom MediaVest Group, effective immediately.

Global Hyatt Corp. has selected BBDO in New York to handle worldwide corporate image duties on the Hyatt brand. Sibling Omnicom shop PHD pitched with BBDO and has added media planning and buying chores.

EYE USA, which operates 3,500 panel displays in 250 malls, announced Tuesday (Aug. 19) a partnership with Briabe Media, a mobile marketing agency, to offer mobile campaign components to its mall advertisers.

Averaging 1.27 million adults 25-54 and 1.13 million viewers 18-49, thanks to original series like Monk and Law & Order: Criminal Intent, as well as the Monday night wrestling showcase WWE Raw

In July, MSN/Windows Live Search generated 951,882 queries, down 10 percent from the volume handled during the same period a year ago, per Nielsen Online

On Sept. 7, the opening Sunday of the NFL season, CBSSports.com plans to premiere the 90-minute Fantasy Football Today live at 11 a.m.

Online Publishers Association concluded that consumers are more likely to take action after viewing ads on local media sites, such as local newspaper, TV station and magazine sites compared to other local online sites

Comparatively, The Summer Olympics from Beijing to-date is up across-the-board from Athens and Sydney in all key adult demos, but well below Atlanta and Barcelona.В All in all, however, this is a tremendous almost full first week in Beijing.