Shoppers look to save money with alternative beverage options.

Brand kicks off major promotional campaign for upcoming epic film.

Agency takes over planning and buying chores across brand portfolio.

A Christian group holds off on its boycott of retailer pending a new commercial.

KSL Media will handle restaurant chain's media chores.

Animated aliens invade new campaign for food maker's Kid Cuisine brand.

Self-regulatory group challenges statement that other gum only 'masks bad breath.'

Company said new approach to media buying involves 'game-changing strategies.'

First in the pipeline is private label wine to be sold in the U.S., Japan.

Ad critic Barbara Lippert is less than enamored with cell phone provider's latest spots.

Retailer gets some flak for including mention of holiday in a recent circular.