You'll Live in Editor-Founded Brand Alice Pearl All Summer Long

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You'll Live in Editor-Founded Brand Alice Pearl All Summer Long

Co-founded by our very own ShopBAZAAR Editor Jessica Rawls and her husband Barry Gosnell, emerging label Alice Pearl is a love letter to all generations who have summered in Terry Cloth. Thoughtfully designed and consciously crafted, these vintage-inspired sets and jumpsuits will tap into your nostalgia. From inspirations to sustainability, get to know the buzzy brand.

Alice Pearl was born in 2021 within the walls of our Brooklyn apartment. A pandemic and maternity leave passion project rooted in nostalgia. Alice Pearl is a fusion of my grandmothers’ middle names and the line is an homage to them and the terry toweling they wore during my childhood. Starting a brand during a pandemic was nothing short of a labor of love! All meetings and fittings were done over Zoom, throwing us more than a few curve balls. But we learned along the way and adapted to this new way of working.

Alice Pearl was created to inspire nostalgic summers wrapped in organic terry toweling. While keeping sustainable practices at our core, we aim to create cozy pieces in timeless shapes that transition seamlessly from home, the beach, and beyond.

We want to make clothes with a conscience by offering made-to-last closet essentials produced locally in New York City. Centered around a capsule of elevated terry cloth pieces, we design our garments to withstand the fickle nature of fashion, and we produce them in small, thoughtful batches.

Our packaging is kept to a minimum and made with 100% recycled and recyclable materials. We even take an eco-friendly approach to our hang tags by using plantable seed paper! Since the feel of our fabric is equally as important as its impact on the planet, we use a blend of organic cotton and recycled polyester, both sourced from a family-owned textile company in Los Angeles. The recycled polyester is made from post-consumer water bottles and diverts plastic waste from ending up in our landfills and oceans.

We make intentional decisions when it comes to the small details of our garments—from using recycled yarn for labels to recycled paper for buttons—so that you can look good in our clothes and feel just as good about wearing them.

BUSY! My day usually starts off whenever our 1-year-old decides! Taking care of her and dedicating work hours to my editorial job as a Senior Fashion Editor at ShopBAZAAR keeps me on my toes. In the evenings when my husband is home, we put the baby to sleep, break out a bottle of wine, and work together on the brand. Our days are jam packed, but our cup is so full doing the things we love!

I am so excited about the warm weather around the corner! There’s so much to see and do in Brooklyn! We love to spend time exploring the different neighborhoods and now we get to take our daughter to the playgrounds of Brooklyn Bridge Park, ride the F train to Coney Island for a day trip, and experience the city through her eyes.

Lately, I’ve been splitting up the matching sets and wearing them as separates. I’ve been wearing the weekend shirt with my favorite carpenter jean—I’m chasing the Y2K trend right now with what I already own! I’ve been pairing the weekend shorts with a borrowed white button up from my husband’s closet that’s perfectly oversized. This summer, I can’t wait to go up a size in the shirt to wear it as a beach coverup during my travels!

Classic, comfortable, conscious, and unique.

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17 of May 2022