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Duchess Meghan and Prince Harry's charitable foundation has signed onto the Marshall Plan for Moms' new national business coalition that will pursue solutions to equitable provide child care support for working parents.
Archewell joins other leading organizations—such as Care.com, Patagonia, Athletes Unlimited, and more—in the movement's new initiative to create a more sustainable workplace. In addition to publicly urging stakeholders to establish child care provisions to their employees, members of the coalition will also share their policies, data, and best practices on the issue.
"Families everywhere, and especially working moms, are asked to shoulder so much," the Duchess of Sussex said in a statement released today. "This has only been heightened by the pandemic, with increased caregiving responsibilities, rising prices, and economic uncertainty. As it's been said many times, it takes a village to raise a child. Today, we're sending a message that childcare isn't just a community imperative—it's a business imperative. Creating a stronger workforce starts with meeting the needs of families."
The launch of the coalition coincides with a new report published by the Marshall Plan for Moms. The Business Case for Child Care found that expanded child care benefits helps to attract, retain, and advance female employees in the American workplace, especially following their exodus from the labor force during the pandemic.
The survey reports that 69% of women with children under 5 years old are more likely to opt for a job position that offers on-site child care or benefits. It also found that 83% say that child care benefits are a significant factor in choosing whether or not to stay at their current job.
"The input from working parents is clear: employer child care supports can improve the recruitment, retention, productivity, and happiness of employees," said Reshma Saujani, founder and CEO of Marshall Plan for Moms, in a statement. "This is not only crucial for the health and wellbeing of individual American families, but also central to American economic competitiveness."
