Peter Kramer/AP, Kevin Winter/Getty Carrie Underwood's gold lame Theia dress wasn't the only thing turning heads on the American Music Awards' red carpet tonight. Country's blonde beauty chopped off her famous long locks for a bouncy bob! The new style

John Shearer/WireImage Supermodel and actress Amber Valletta is definitely no stranger to having all eyes on her, and Thursday night, she was the center of attention as she made her designer debut with the launch of her collection Amber Valletta

Axelle Woussen/Bauer Griffin For one week a year, Victoria's Secret Angel Alessandra Ambrosio, 28, says things get so crazy and hectic, "I just have to find power from somewhere else to keep going!" she laughs. That week, of course, is

Richie Buxo/Splash News Online Heidi Klum didn't plan on walking the runway of the Victoria's Secret Fashion Show last night, but let's just say she's a little bit impulsive. "I felt great the night of the fashion show and decided

Ever wondered if it's as glamourous as you imagine on the set of a beauty photo shoot? Who better than Demi Moore to take you behind the scenes? Helena Rubinstein's newest face reveals a behind-the-scenes look at how her campaign

Gilbert Flores/Celebrity Photo Zac Efron might be blessed with a killer smile and heart-stopping physique, but that head of perfectly tousled hair, could it possibly be effortless too? "I've never told anyone this before. This is a hair scoop," the

Ramey When former Gastineau Girls, mother-daughter duo Lisa and Brittny Gastineau, created their Tres Glam fine jewelry line, they did so from the perspective of reality stars and Hollywood insiders. "The diamond evil eye in 18 karat gold is our

Lucas Jackson/Landov We're all for a little style experimentation, but when we spotted beauty mavens Ashley and Mary-Kate Olsen at MoMA's Film Benefit honoring Tim Burton this week in New York we were more than a little perplexed. We'd gotten

Courtesy of Chanel For anyone who wondered why fashion icon Karl Lagerfeld picked British pop star Lily Allen to be the new face of Chanel's Coco Cocoon collection, he cleared it up for Elle.com. The Kaiser explained that he "loves

The Barber's Daughter; Kristin Callahan/Everett As if her singing career doesn't keep her busy enough, Alicia Keys is taking on jewelry design. The 12-time Grammy award-winning R&B singer is teaming up with The Barber's Daughters designer Gisele Theriault for a

Jason LaVeris/FilmMagic If you're one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new

Charles Eshelman/FilmMagic "Yes," it's more fun to be blonde, Katharine McPhee told PEOPLE at a Calvin Klein Collection, Cinema Society and Sony Pictures Classics-hosted screening of Broken Embraces at the Crosby Street Hotel on Tuesday night. But is it more

Jill Johnson/JPI She's a successful TV star, fashion designer and fiction writer, but she hasn't written a book on style — until now. Lauren Conrad will unveil her top style tips in Lauren Conrad Style, to be published by Harper

Courtesy Glamour If Leighton Meester could give just one piece of fashion advice to her Gossip Girl alter ego, Blair Waldorf, what would it be? "She could let loose a bit," British Glamour's December cover girl says. "She's always got

Courtesy Coach; Dan Herrick/Zuma First Brad and Angelina, then the Kardashians, and now Michelle Trachtenberg is stepping into the jewelry design business! The Gossip Girl troublemaker has teamed up with Coach to design a range of baubles for the brand's

Kevin Mazur/WireImage Well, her boyfriend Russell Brand loved them. Now, lusty fans can have some too. Katy Perry's soccer-themed lingerie, that is! Brand's favorite soccer club, West Ham United, provided three shirts for 25-year-old Perry's stylists to fashion into skimpy

Dimitrios Kambouris/WireImage In her new film Broken Embraces, Penélope Cruz dresses the part of a mogul's wife and budding movie star, but at the Calvin Klein Collection-sponsored Cinema Society premiere at the Crosby Street Hotel last night, she looked simply

Alcon Entertainment/Warner Bros. Pictures Call it method hair. When Sandra Bullock dyed her naturally brunette hair a golden blonde to play real life Memphis housewife Leigh Anne Tuohy in her film The Blind Side, her family had a distinctly unfavorable

Courtesy Whitney Port Her fans might envy Whitney Port for always looking perfectly put-together, but The City star is sharing the beauty wealth by appearing in her blog makeup-free — and revealing her favorite tips for dolling up. "I am

Ramey Twilight's Ashley Greene might have looked red-hot at last night's L.A. premiere of the film series' latest installment, New Moon, but she tells PEOPLE that finding her perfect scarlet Prabal Gurung stunner was no small matter. "We picked a