Watching you, watching it: Disney turns to AI to track filmgoers' true feelings about its 1 234 567

Watching you, watching it: Disney turns to AI to track filmgoers' true feelings about its

www.cbc.ca

Movie studios have a long tradition of testing out new films to see how audiences react before launching them in wide release. But with their latest research innovation — one based on artificial intelligence — Disney is taking it to a whole new level.

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