Experts Question Role of Data Mining Firms in Kenya’s Annulled Election 1 234 567

Experts Question Role of Data Mining Firms in Kenya’s Annulled Election

voanews.com

Kenya’s annulled 2017 presidential election was among the African continent’s most expensive.  President Uhuru Kenyatta and main challenger Raila Odinga spent tens of millions of dollars on their campaigns, including sizeable investments in global PR firms that mined data and crafted targeted advertisements.As experts sort through the historic election’s aftermath, the involvement of data analysis companies has come to the forefront, raising questions about privacy, voter...

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