Published:May 21, 2008Author:John QuelchEditor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that appeared

The Mountain West Conference honored the two BYU players Monday, when McNaughton was named to the first team All-Mountain West Conference, and Walton was named to the conference second team.

David Kooyman, an associate professor in the Department of Physiology and Developmental Biology at BYU, shared experiences that helped him strengthen his faith and hope in Christ at the university devotional Tuesday.

Sophomore Tommy Medica pushed his career-high hitting streak to 29 games Tuesday night as the Santa Clara baseball team fell 8-2 to the University of the Pacific in its 2008 season finale. The Broncos are now 33-22 on the season

The fourth-ranked Cougars will take on the fifth-ranked Utes in the first round of the Montain Western Conference Tournament in Fort Worth, Texas.

YU women's tennis player Anastasia Surkova was honored by the Intercollegiate Tennis Association as the Senior Player of the Year in the Central Region.

Elder J. Thomas Fyans, an emeritus general authority of The Church of Jesus Christ of Latter-day Saints, died Sunday, one day after his 90th birthday.