EA Sports, adidas, Coke among record number of marketers activating during four-game tour.

A couple from the documentary-style TV series will compete to win a trip to LA for the premiere of Bride Wars, as part of a promotion deal between Country Music Television and 20th Century Fox.

PR-inside.com) MANCHESTER, England (AP) - AC Milan eased past FC Zurich into the UEFA Cup group stage on Thursday along with two-time champion Tottenham Hotspur, which squeezed past Wisla Krakow.In a good night for German clubs, Stuttgart, Schalke and Wolfsburg

PR-inside.com) MANCHESTER, England (AP) - Elano and Shaun Wright-Phillips scored early second-half goals to send Manchester City into the UEFA Cup group stage on Thursday with a repeat of its 2-1 first-leg victory over Omonia Nicosia.The goals came within the

PR-inside.com) ZURICH, Switzerland (AP) - Andriy Shevchenko scored in the 70th minute Thursday to send AC Milan through to the group stage of the UEFA Cup with a 1-0 victory at FC Zurich.The Italian side, which is favored to win

PR-inside.com) PRAGUE, Czech Republic (AP) - The NHL is giving two more overseas countries a first look at regular-season games this weekend, and it's a sight Europeans should be getting used to.NHL commissioner Gary Bettman said Thursday that the season-opening

Jeb Burton returns to Orange County Speedway looking for a Top 5 finish

Four cities vying to host the 2016 summer Olympics throw themselves into a final year of hectic campaigning on Thursday to convince the IOC their bid has what it takes to deliver a successful Games.

U.S. Open champion Roger Federer will again warm up for the Australian Open at the invitational Kooyong Classic, organisers said Thursday.

In this file photo Chelsea's Ricardo Carvalho (L) challenges Colchester United's Chris Iwelumo (R) during their FA Cup Fifth Round match at Stamford Bridge in London February 19, 2006. Scotland manager George Burley named uncapped 30-year-old striker Chris Iwelumo in

after their UEFA Cup semi-final, second-leg match in St. Petersburg, May 1, 2008. Zenit St Petersburg distanced themselves Thursday from reports of an alleged attempt by Russian mafia figures to fix last season's UEFA Cup semi-final between the Russian club

Scotland manager George Burley named uncapped 30-year-old striker Chris Iwelumo in a 25-man squad on Thursday for their World Cup qualifier against Norway at Hampden Park on October 11.

Inter Milan's Patrick Vieira (R) challenges Ronaldinho of AC Milan during their Italian Serie A match at San Siro stadium in Milan September 28, 2008. Vieira and Franck Ribery were recalled to the France squad Thursday for a World Cup

Zenit St Petersburg distanced themselves Thursday from reports of an alleged attempt by Russian mafia figures to fix last season's UEFA Cup semi-final between the Russian club and Bayern Munich.

In this file photo India's Anil Kumble (C) celebrates with team mates Saurav Ganguly (R) and Yuvraj Singh after dismissing Pakistan's Kamran Akmal during the fifth day of the third and final test cricket match in the southern Indian city

October 2, 2008. The Paris Auto show opens its doors to the public from October 4 to October 19. REUTERS/Jacky Naegelen

BANGALORE, India (Reuters) - Indian test captain Anil Kumble has urged national media to be more responsible in their criticism of senior players following reports that the cricket board has drawn up an exit plan for him and four fellow

Patrick Vieira and Franck Ribery were recalled to the France squad Thursday for a World Cup qualifier in Romania after recovering from long-term injuries.

Fulham manager Roy Hodgson is adamant midfielder Jimmy Bullard will not be getting a new contract any time soon despite his recent call-up to the England squad by Fabio Capello.

Arsene Wenger feels it would be "difficult mentally" for Arsenal winger Theo Walcott to drop back into the England Under-21s.