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Social media offers the opportunity to directly connect with consumers, but savvy brands know you've got to test the waters before you dive into the discussion.

PR-inside.com) SIR PAUL McCARTNEY and his girlfriend NANCY SHEVELL have moved in together, according to tabloid reports.The Beatle has been dating the New York socialite since last year (07) and McCartney has introduced Shevell to his friends and family.Shevell has

PR-inside.com) Mother-of-six ANGELINA JOLIE will quit acting as soon as it starts to affect her role as a parent.The actress has vowed to put her young family with partner Brad Pitt ahead of her career, and refuses to rely on

PR-inside.com) LATEST: MADONNA has hit out at husband GUY RITCHIE - calling him a 'gold digger', according to tabloid reports.Madonna and Ritchie confirmed on Thursday (16Oct08) they will divorce, following months of speculation about the status of their marriage.Speculation about

PR-inside.com) UMA THURMAN has found a nifty way to get around London's busy roads - she's bought herself a scooter.The Hollywood actress, who recently moved in to fiance Arpad 'Arki' Busson's London home, has invested in a bright green Vespa

PR-inside.com) KIEFER SUTHERLAND and his 24 castmates are to show off their photographic skills at a new exhibition celebrating the launch of the hit drama's upcoming seventh season.The actor and a selection of his snap-happy co-stars and crewmembers chronicled the

PR-inside.com) DANIEL CRAIG escaped embarrassment at the beginning of his acting career when he walked out of a TV advert where he had to mime along to KATRINA and THE WAVES' hit WALKING ON SUNSHINE while mowing a lawn.The Brit

PR-inside.com) SHARON STONE cleared out her closets as a pre-50th birthday gift to herself in February (08) - and donated her designer clothing to a charity for abused women.Stone also parted with a room full of unwanted furniture from her

PR-inside.com) Rapper LIL WAYNE is set to become a father for the second time - he is expecting a baby boy.The Lollipop hitmaker announced his news whilst onstage at the 2008 BET Hip Hop Awards on Saturday night (18Oct08) in

PR-inside.com) GIRLS ALOUD singer NADINE COYLE is getting over her split from DESPERATE HOUSEWIVES hunk JESSE METCALFE - by stepping out with American football star JASON BELL.The Irish singer, 23, began dating the former Desperate Housewives star in 2006 but

PR-inside.com) British comic PETER KAY has beaten X FACTOR winner LEON JACKSON in the U.K.singles chart with a spoof song based on the reality TV show phenomenon.Pink held the top spot for a fourth week with So What, leaving Kay,

PR-inside.com) Australian rockers AC/DC have come up with a novel theory why their latest tour is a sell-out - they are convinced the crowd bought tickets to see them die on stage.The band's live dates sold out within hours of

She was 63.Warwick, a cousin of Whitney Houston and sister to Dionne Warwick, died on Saturday (18Oct08) at a nursing home in New Jersey after suffering failing health in recent months.Warwick passed away with her elder sister Dionne by her

PR-inside.com) Australian singer/songwriter GABRIELLA CILMI has swept the board at the Australian Recording Industry Association (ARIA) awards, walking away with six trophies.The star was named Best Female Artist and Breakthrough Artist (single and album) at the ceremony, held on Sunday

PR-inside.com) Actress MILA KUNIS' passion for baseball almost got her ejected from the Los Angeles Dodgers' play-off game against the Philadelphia Phillies last week (15Oct08) when her cursing upset the parents of a 10-year-old boy.Kunis, a Dodgers fan, was so

PR-inside.com) ZAC EFRON celebrated turning 21 with a dinner party attended by friends, family and his girlfriend VANESSA HUDGENS.The High School Musical hunk came of age on Saturday (18Oct08) and enjoyed a two hour meal at Los Angeles' Pace restaurant

PR-inside.com) GIRLS ALOUD star NADINE COYLE is set to move into the property business - by splashing out on a Hollywood hotel.The singer already has a Mexican restaurant and a string of properties to her name and is setting up

PR-inside.com) Heavyweight moviemaker KEVIN SMITH is determined to shed the pounds after breaking a toilet.The Clerks director was playing poker at a friend's Los Angeles DVD and comic book store when he was taken short and excused himself.But when he