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7 June 2009 year (time zone GMT 00:00)  Number of sources in English: 4957
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Navy Campaign Is First Digital Touchscreen in Mall Storefront

07.06.2009 23:53    mediaweek.com
A campaign for the U.S. Navy's Navy For Moms initiative is the first to combine a digital touchscreen in a mall storefront display.


Pizza Hut Cooks Up In-Store Video Net for Rebranding

07.06.2009 23:53    mediaweek.com
As Pizza Hut moves toward rebranding its locations as The Hut, an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been installed in 20

CC, DoubleTake Bringing Ads to Baggage Carousels

07.06.2009 23:53    mediaweek.com
Airplane passengers waiting for the bags at the baggage carousel will soon have something else to stare at besides an endless circle of suitcases. Clear Channel Airports and DoubleTake Marketing announced a partnership Tuesday (June 2) to wrap ads around

CAC Names '08 Creative Winners

07.06.2009 23:53    mediaweek.com
There's another reason Happy the Hedgehog, the star of Sprint's in-theatre "silence your cell phone" commercial is happy. The spot, titled "Pants, No Pants" and created by Goodby, Silverstein & Partners, was one of six winners of the Cinema Advertising


IdeaCast Adds E! Content

07.06.2009 23:53    mediaweek.com
IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television, which will contribute content to IdeaCast's Health Club TV network across 1,000 health clubs nationwide.

Traffic Audit Bureau Releases First Outdoor Ratings

07.06.2009 23:53    mediaweek.com
The Traffic Audit Bureau Monday (June 1) released the outdoor industry's first ratings for all 200 markets. Five years in development, the new EYES ON ratings replace the decades-old practice of relying solely on traffic counts (called DECs or daily

AP Reveals More About Unfair Use Crackdown

07.06.2009 17:34    mediaweek.com
The Associated Press is set to roll out more details on how it's going to crack down on the misuse of its content. Of course, at the heart of the issue is what the AP considers to be theft and

Hachette to Launch Shelter Product-Finder Tool

07.06.2009 17:34    mediaweek.com
Even as cash-strapped homeowners are cutting back on buying products for the home, Hachette Filipacchi Media's shelter brands are adding an e-commerce feature to their sites.

Bonnier's Snow to Revamp Five Hachette Titles

07.06.2009 17:34    mediaweek.com
The addition of American Photo, Popular Photography, Boating, Flying and Sound & Vision marks Bonnier's third magazine deal in the past nine months and brings the Swedish-based company's portfolio to 50 titles

WSJ's Deputy M.E. Hertzberg to Exit

07.06.2009 17:34    mediaweek.com
Daniel Hertzberg, The Wall Street Journal's deputy managing editor with oversight of the paper's overseas editions and foreign bureaus, announced Tuesday he is leaving the staff. Hertzberg has 32 years of experience at the paper.

Gourmet Launches Social Network

07.06.2009 17:34    mediaweek.com
With diners foregoing fancy restaurants and hunkering down in their kitchens, Gourmet magazine has launched an online social network for home entertainers.

OK! Ousts Creative Director Nixon

07.06.2009 17:34    mediaweek.com
The revolving door continues to turn at Northern & Shell's OK! magazine, which fired creative director Jason Oliver Nixon after less than a month there, a spokesperson said.

Apple's New iPhone OS Game-Changer for Newspapers?

07.06.2009 17:34    mediaweek.com
Next week Apple will host its annual software-developers conference in San Francisco—and while there's always speculation around the event, this time many are wondering if CEO Steve Jobs will reappear to unveil a new iPhone.

Buyers Wary of Electronic Subs Counted Into Circ Stats

07.06.2009 17:34    mediaweek.com
After a slow start, digital copies of magazines—essentially electronic replicas—have mushroomed in the past year or so.

Good Housekeeping to Put Its Institute on Exhibit

07.06.2009 17:34    mediaweek.com
Three years ago, Good Housekeeping began a sweeping effort to revitalize the image of its 124-year-old brand.

Updated: Nick, Nick Jr. Mags to Fold

07.06.2009 17:34    mediaweek.com
The embattled kids magazine category is getting smaller. Citing the tough economic conditions facing magazines, Nickelodeon Magazine Group said it would fold Nickelodeon by the end of 2009, the company said in a statement to staff.

Nielsen Co. Ceases Publication of Radio & Records

07.06.2009 17:34    mediaweek.com
Nielsen Co. today (June 3) announced that it was ending publication of Radio & Records, known in the radio business for the past 36 years as R&R. Publication ceases immediately.

WSJ Exec: Newspapers Need Paid Content Plan to Survive

07.06.2009 17:34    mediaweek.com
Newspapers cannot live on advertising alone and must find a way to charge for some content, suggested Alan Murray, deputy managing editor and executive editor/online at The Wall Street Journal.

Rodale Title Runner's World Launches Paid Feature on Site

07.06.2009 17:34    mediaweek.com
As the ad-starved print industry scrambles to find new ways to charge consumers for its content, Rodale's Runner's World is launching a paid feature on its site where runners can access training programs to prepare for fall marathons.

Study: Hispanics Good Ad Target During Recession

07.06.2009 17:21    mediaweek.com
One way for brand marketers to increase sales in a down economy might be by targeting Hispanics with Spanish-language media. According to a new study conducted by Experian Simmons for Univision Communications, Hispanics are less affected by the recession, tend

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