It seems like small business owners get so caught up in the terminology of social media that they forget the objectives involved in employing any marketing tool or tactic.Mind you, it's not their fault, the media is always quick to
Yesterday's visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!).First up, John Broady writes about 5 fundamentals for improving the
In an ad bluntly called "McCain, Fire Charlie Black," MoveOn tries strong-arming John McCain into dismissing his lobbyist, whose firm allegedly made millions by aiding dictators, terrorists and sundry other villains.
Writing on his blog, PR Squared, SHIFT Communications Principal, Todd Defren, in reaction to a comment Rohit Bhargava made during a panel at NewComm Forum, explains what he'd do if he had a million dollars to spend on a campaign
The Community Design Center of Pittsburgh, a "non-profit organization that improves the quality of life by encouraging good design of the built environment," ran an ad for last weekend's Pedal Pittsburgh fundraising event.
To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice."
Here's a contextual quirk that appeared in Joe Madison's AP news feed. In the video, Bush refuses to support a bill that bails mortgage lenders out of crisis mode. Meanwhile, a contextual ad for Countrywide -- a lender in...
A couple of months ago I told you about the Article Distribution course I was working on in conjunction with Search Engine College. I'm excited to say that it's now up and available for enrollment! Here's a little information from
Smashbox, the cutting edge cosmetics line, and Sephora, the leading retail beauty chain, today announced the launch of round one of the "Are You the Next Beauty Guru?" campaign powered by social media advertising platform Brickfish™. The campaign, located at
For those looking to have challenging fun using the game console they carry everywhere, their mobile phone, check out FreeMobileGames.mobi. Enjoy free mobile games, puzzles, virtual pets and more. (PRWeb May 21, 2008) Read the full story at http://ww1.prweb.com/releases/games/free/prweb958544.htm
What's really driving oil, food and Gold Prices higher - commodity demand or money supply...? YOU CAN'T go to bed these days without waking up to higher prices for everything, writes Dan Denning for The Daily Reckoning in Melbourne, Australia...
With gold mining stocks failing to keep pace with the Gold Price , what's the buzz in the Mecca of Mining...? I HAVE JUST got back from my bi-monthly pilgrimage to Vancouver, writes David Galland of Casey Research ... Known
My company builds and sells custom computers. Recently we've received some negative comments on consumer sites. How can we handle this hit to our reputation?"-- D.R., El Monte, Calif.Web sites where individuals trade kudos -- and groans -- about their
Google's online filing cabinet for medical records opened to the public Monday, giving users instant electronic access to their health histories and worrying a privacy advocate.Called Google Health, the service lets users link information from a handful of pharmacies and
For the third year in a row, customer service ratings are taking a beating. According to researchers at Accenture, almost half of the 3,500 consumers surveyed said that their service experience with companies was fair, poor, or terrible. Making matters...
