Looks like DoubleClick was a very savvy buy.

They are getting better ROI than other industries.

Today's Ypulse Guest Post is from Will Lenzen. Will is part of Gen Y having earned a Bachelor of Arts from the University of Minnesota-Twin Cities in Strategic Communications: Advertising in 2007. His focus is now in interactive advertising and

If I could get to San Francisco on April 23rd I would (I'll be in Austin that day)Email marketing service provider Vertical Response is holding their spring marketing conference on April 23rd at the Hotel Nikko. The conference features a

Creating a blog and then recruiting a group of authors who have strong strategic referral partner potential is a killer local marketing idea. Every time I mention this tip in small business workshops the light bulb goes on for one

I clicked open my New York Times (I read the Kindle version) and was drawn to this story with this headline - In Web World of 24/7 Stress, Writers Blog Till They DropI started the story and I found myself

This may not come as a shock, but new research suggests that, yes, our friends are more influential than so-called "influencers" like bloggers.According to MediaPost,...a new study from Canadian research firm Pollara, self-described social media users put far more trust

Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He's right.

Oh. My. God. Sometimes there are things you just shouldn't see.

YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering.

Want to hear an interesting conversation about social media and it's impact on marketing, advertising, public relations and journalism?

Jenna Jameson launches post-porn career. Help promote her new movie, Zombie Strippers, by writing some taglines.

There simply aren't 47 minutes in a day which can be allocated to watching a video simply to appreciate the fact, so we're told, the whole thing's a commercial

On Thursday, April 10 at 8 p.m., Portland (Ore.) director Warren Pereira will present his 7-min. short film "Who's Good Looking" at the Clarity theater (100 N. Crescent Drive, Beverly Hills, CA 90210) at the 2008 Beverly Hills Film Festival.

Trend-spotters at 4imprint are bringing new shapes, fresh colors, added functionality, comfort and convenience to new and exclusive promotional products for 2008. (PRWeb Apr 7, 2008) Read the full story at

Tocquigny (http://www.tocquigny.com/b2b-marketing-strategy/), a leading interactive advertising agency that guides companies to winning business solutions for the digital age, today announced that the April issue of BtoB Magazine has ranked the firm as the No. 2 interactive advertising agency in the

RainKing Software, the nation's premier provider of sales and marketing data and intelligence to the technology industry, has announced the full release of its RainKing 500 contact and sales database. (PRWeb Apr 7, 2008) Read the full story at http://ww1.prweb.com/releases/rainking/sales/prweb839084.htm

SpiralFrog, Inc., (www.spiralfrog.com) the free and legal, ad-supported web-based music service, today announced it was selected by the non-profit organization, Keep a Child Alive (KCA), to be the exclusive download partner for "Alicia in Africa: Journey to the Motherland," the

A veteran copywriter and voice-over talent, Ms. Livesay brings 25 years of professional experience to JD Agency, her own commercial audio production company.

When Canada's do-not-call list becomes operational later this year, many Canadians may be surprised to learn that some of the country's most active telemarketing organizations enjoy "exempt" status under the...