If you use Microsoft's Windows or Apple's OS X and for some reason an application crashes, you know the drill. A dialog box opens automatically ready to report what just happened back to Redmond or Cupertino. It is an opt-in

There has been a lot of talk about marketing budgets and our clients are asking us what they should be doing in the event of a downturn. In general, we aren't seeing a slow-down in terms of online marketing spending...

We recently conducted a global Secret Shopper program for one of our clients. The primary objective was to understand how well a particular program was being executed by the channel to small business customers. Our client was both very pleased

In answer to the question in my blog title, I would contend that Enterprises have adopted social media and in fact could be considered an early adopter in some sense. Now before we get into an up-roaring debate about this,

A recent McKinsey article entitled "Getting More From Prepaid Mobile Services" (subscription required) highlights some lessons from a consumer offering that has applicability to many other offerings - microsegment promotions and experimentation. In this article, the authors talk about how

With Social Networks trying to monetize their robust member bases, many marketers are still wondering how to best get involved. A recent eMarketer article shows that spending on social marketing may still be considered experimental. What Does it Mean for

One key dependency for the growth of the mobile internet is that we must have reliable web services. This need runs parallel to Google's vision on "cloud computing".While web services and cloud computing are compelling new trends for the desktop

A recent Harvard Business Review article entitled "In E-Commerce, More is More", provides valuable insight into what customers are looking for from vendors. Two professors, one from London's Imperial College Business School and the other from Munich's School of Management,

Marketing to enterprise customers can be a challenge because of the complicated chain of decision makers, long sales cycles, and the frequent need to customize processes or products to meet their needs. But, of course, it is a valuable target

At the AlwaysOn media conference, Cyriac Roeding, a CBS VP made excellent points about what is needed to grow mobile advertising. I have long believed that growth in mobile advertising is going to be critical for the success of the

Reaching the mid-market is a challenge for centralized marketing departments within enterprise software companies. Selling to the mid-market is very different from selling to large, Fortune 100 firms, and enterprise software companies regularly struggle to get it right. Messaging and

Affiliate marketing has been around for years. People hit been doing online affiliate marketing for years. People who possess scheme sites that are promoting a creation or assist are ever hunting for grouping to encourage their website for them. In

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are

In order to insure that you're paying the right price for your print job, it's important to bid it with at least 3 vendors. This, however, is not always enough because printing has become a very specialized business and a

On Wednesday night, April 9, Diane Sawyer aired an interview with Randy Pausch on Dateline NBC. He's a 47-year old Carnegie Mellon Professor who found out he had pancreatic cancer and given 6 months to live.The father of three young