Auto brand taps modern artists for multifaceted campaign introducing Z4 Roadster.

Assignment includes traditional, digital and promotional efforts.

First work will use the central theme 'Joy' and adapted across all media worldwide.

Insurance company mascots to appear in music video for new song, 'Let me be myself.'

Automaker to bow new TV ad campaign on May 11 touting quality, technology, safety and value.

Independent shop takes over from TM Advertising, which handled the account since 1998.

New ads, geotargeted Web site aimed at consumers who are cutting back on air travel.

Carrier chose shop because of 'proven track record of innovation and creativity.'

Auto giant's bankruptcy may signal fewer upfront dollars.

Incumbent Universal McCann and MediaCom reach final stage of $210 mil. competition.

Honda, Lexus and Acura followed close in terms of quality, size, style and dealer experience.

Agency has handled online, offline creative efforts for brands like Bacardi, Samsung, Wrangler, others.

Even while revising downward its forecast for new-vehicle sales in the U.S. this year, J.D. Power detects a decline.

Latest phase of 'Intersections' campaign to debut during American Idol finale on Fox.

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