Writing for the web is very different from writing for print or other medias and needs to be treated differently accordingly.

Wiliam receives constant requests for online copywriting services, and so I thought I'd jot down a few things to consider when thinking about the content of your site, blog or tweets.

Studies have shown that reading speed online is slower by 10-30% than reading speeds obtained offline.

A look at the fundamental and obvious rules / patterns when it comes to colour and web design. Like design 'templates' on the web, colour 'templates' also play an important role.

The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.