Tire company's first global campaign emphasizes the cost savings of fuel efficiency.

As automakers prepare to roll out battery-run cars, agencies face a challenge: how to pitch them to consumers.

Hotel chain showcases its colorful clientele in a new advertising campaign.

Cash for Clunkers' briefly helped boost the auto industry, but the program's end brought more losses for carmakers.

Automaker partners with MTV Networks' Logo for a six-month brand campaign.

An integrated, multimedia campaign is set to break next year.

Changes include new name and logo to reflect unification of the hotelier's brands.